The Keys to a Successful Home Internet Business

Developing a profitable Internet home business takes effort and strategic planning. Creating an online business requires considerable planning. Deciding on what tools to use and gaining insight into marketing knowledge is vital. Here are some of the most essential basic ideas to familiarize yourself.

The Domain Name of your Website:
You must first consider what Domain Name to use for your site. The majority of successful internet or affiliate marketers either create a domain name to be catchy and short so that visitors will easily remember the name. This also known as branding

Create a well designed Website:
Your domain has to hook up with a web site that is well designed and easy to navigate. Use all the available and most respected commercial tools to add an element of security and integrity to your site. Provide shopping carts and a recognised payment system with any applicable trust building icons.

Keep your Site Simple:
Avoid using too many graphics and highlight the benefits of what your site has to offer in either a product or service. Keep it simple and use ad copy that grabs the attention of the reader who lands on your page as you only have a few seconds to get them to stay on your site. This is crucial! Use a slogan or catch phrase that best reflects the theme of your site.

Research Keyword:
Keyword research testing helps you find the right high converting keywords to generate sales. Use long tail keywords to attract the deep cycle buyers who are ready to commit to a product or service and are actively seeking out something that solves or problem. These are the people you want to target as potential customers.

Use Auto Responder and Opt-in Lists:
These are primary you need to create a successful online business. Your Opt-in system on your site is used to capture the contact information of your visitors. Research has shown that it takes 5 to 6 follow-up emails before a customer will consider buying your product or service. Your purpose is to build a list of potential customers for your business.

An Auto Responder makes this possible. It means that a surfer visiting your site will come back to your site again and again if you give them special offers, deals or newsletter.

Don’t Forget to Include or use RSS Feeds and Blogs: RSS feeds and Blogs are essential online business tools. Developing a trustful relationship is crucial in creating a successful business online. Your Blog is another vital means in building trust with your customers or clients. It keeps everyone who is interested connected and part of an interested community.

Use Podcasting and broadcatching:
Videos are the new wave in advertising and marketing. RSS (Really Simple Syndication, original acronym stood for Rich Site Summary) will get your sales message out to your customers quickly. With the upcoming release of the RSS powered Windows Vista expects RSS to play an even greater role in your whole Internet experience. Make sure you have at least one RSS feed on your online business site.

Article Syndication Software:
People want information first before they want products. You have to give this to them or they won’t return to your site. Make the sales pitch secondary. Provide the public with solid information and they are more likely buy from you. Your have to pre-sell your online site. One of the best ways to pre-sell is by using articles. Offer simple informative articles on all aspects on your online business. Don’t forget to syndicate them around the web by using article distribution software. Articles are effective in drawing targeted surfers to your site.

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Home Business Search Engine Optimization

If you own a home business or affiliate marketing web site, you have to be realistic in asking yourself whether your site is search engine friendly. If it is not, this is the main reason why you are not making money online. Every home business internet marketer must understand that their site has to meet the expectation of the search engine algorithms of the search engine spiders or crawlers. How can you achieve this marketing strategy and succeed?

There are a number of key components that achieve successful home internet online marketing strategies.

• Establish a Brand Name Domain

Your domain or internet business URL must have a domain name that is easy and not too long in length. A brand name is something people remember. Most importantly your domain must be a brand name rich in key words that is relevant to the content, theme or market niche you are trying promote as your home business.

Some key ideas to remember when constructing the ideal brand domain name are to avoid numerals, dashes, underscores and abbreviations. Use plain simple language relevant to the theme of your home or affiliate marketing business. Always try to implement a dot.com branding for you online business because this designation is very imprinted into the mindset of internet shoppers.

Read this article for more information on making a brand name:
How to establish Brand on the Web

• Titles and Keywords are KEY!

Every single TITLE you use must CONTAIN the KEYWORDS relevant to your niche marketing business. These keywords MUST be the keywords being used by internet browsers and are totally appropriate to the topic material, content and themes of your home business marketing web site. Your title element is going to be a direct link to your internet affiliate business site.

Some key ideas to remember are that titles should be LESS than 50 characters which include the spaces between words. This allows you to describe a very specific title that will more likely be encapsulated in browser search engine results, and more likely tap raise you higher in search engine results. A good title will also attract the deep cycle buyers because of the attractive long tail search engine title you have adopted.

Here’s a great article on how to find the best and most relevant keywords for you home business:
Internet Marketing – Selecting Keyword Phrases

This tool will also be very helpful and profitable
How to Find Profitable Niche Markets – The Easy Way!

• Internet Business Meta Element Strategies

Although the META name and description have lost some power in internet home business affiliate marketing, they are still powerful and must not be neglected. Meta elements are still very instrumental in the search engine crawler formulas. Both the Meta ‘name’ and Meta ‘description’ must also incorporate the keywords that you have researched for the premise of your home business website, affiliate sales page or blog. Meta tags still have a great deal of power in enhancing your home business search engine optimization and give your good page rankings in the search engines.

One great tool you can use to find that gold nugget niche product and a keyword rich marketing site is:

Home Business Niche Internet Marketing


• Content is the Key to Home Business Success

Whatever you are trying to sell or service to promote, your site MUST contain relevant content that is rich in keywords that relate to theme of your home business site. This content must also be populated by an abundance of keywords and long tail key word phrases that fit into the categories and classifications the numerous search engines listing your site.

Content must contain information that is useful and helpful to the search engine browser. These are the searchers who are either looking for information, or products to help them in finding solutions to their problems. They need to be both entertained and informed as this is what will attract them to your site and bring them back. Information that is useful is something that acts as its own viral marketing in that the word will be spread throughout the net. Copied articles or useless information is simply bad marketing.

Fresh content will keep the site alive and vibrant and will always help in gaining higher rankings in the search engines.

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Here’s a really useful article on how to achieve this objective:
Creating your Business Identity

• Take the Time and Leverage your Links

Getting good quality links to sites relevant to the theme or topic of your marketing niche site will help you achieve higher rankings in the search engines. Both back links and out going links will add a great deal of credibility to affiliate web site because it shows the search engines you are serious business person and not just some spammer. Spend the time to create and develop serious and good quality links. The higher the ranking these outside site have, the quicker you will climb the ranks of the search engines.

All of the above will help you gradually achieve higher rankings in the search engines and greater marketing success in attracting high quality targeted customers to your internet business site. There are no quick fixes out there to achieve this goal. It takes time patience and constant nurturing to grow a successful internet business. Work at these tasks and you will succeed.

Take a look at this great tool:
The Affiliate Home Business Marketer’s Best Affiliate Friend.

And this article:
10 Steps to Getting Links to your Site

Using Links to Drive Traffic to your Affiliate Site

Links are of particular importance to both Yahoo and Google. Getting good links builds the prestige of your web site or sales page and enhances your web presence in the process.

The best means to increasing your rank in the search engine is through attracting positive and high ranking external links. External links work in two ways. The first is by adding an external link from your site to somebody else’s web site. As an affiliate marketer and more important to you is getting the back link from their web site to yours. This is the most important process of productive link building.
The 4 Different Types of Links

There are 4 different types of links:

The most common form of a link is the Text Link. They are also know a static links and relate to a phrase or word and are most often in the form of a hyper link.
The next most common link is the picture or Image link. Here, the picture itself acts as the link through its code.

The next most common link is the address of the web page which is simply known as the URL Link.


The last type of link uses a programming code or language and creates what is called a Dynamic Link.

Links allow you to provide a navigation format for the browser crawlers which perform search engine optimization for your affiliate marketing site by allowing the algorithms to index and rank you site. This is how you get listed.

The search engines will follow the links from one web page to the next page. However, should the search engine crawler not be able follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.

The Two Types of Links Most Beneficial to your Home Business

The first link is actually the more important

One-way links - A one-way link is when another website links to you and you don't link back to them. They are more important to search engines and your marketing efforts because each link will have its value accessed according its relevance to the theme of your niche marketing web site. The text relating to the link must also be relevant to the content of the web page and to your site.

The next most important link to get is a Reciprocal link where other sites link back to your web site.

Use More Links for are Better Search Engine Optimisation

The more quality and relevant links that relate to the content of niche marketing page is the most productive way you can go. The better the quality the links, the better your ranking. One good quality link that ranks highly in the main search engine is worth 10 times more to you than 50 low ranking or non relevant links.

You can achieve higher rankings by finding links that relate to your most valued keywords. This is the key to finding your best quality links. Most importantly is to always remember that the keywords have to be those that people are searching for because if they’re not then the links you pick that relate to those keywords will little value to you. Check out this great site to learn more on link building and Online Marketing - Find The Perfect Mix.

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How to Incorporate eBay in Affiliate Marketing

Anyone involved in home business that uses affiliate marketing to generate income has to be painfully aware they are in competition with other affiliate marketers. The main reason why many internet home businesses fail is due to the reason they are all part of a big herd competing for the same small patch of grass. So, have you ever considered using eBay to enhance expand your marketing strategies?

Those who succeed in selling affiliate products do not follow the herd. They use creative and innovative ways to market their affiliate products by travelling the less well traveled path. Because they have less competition, they make money. I’m sure I don’t have to tell you just how huge eBay is right now. It’s an incredibly active market and offers an abundance of opportunities to increase your sales.

How to Funnel Targeted eBay Traffic to your affiliate links.

The first method to increase your exposure is to use eBay’s classified ads feature. Simply set up an account for yourself and advertise your products by including a link directly to your featured sales page for that item. The cost of the ads is relatively inexpensive and if you have a tracking feature such as Google analytics, you can see how much traffic you are generating and which ads are performing best. You may even find this advertising campaign to be much more cost effective and productive than some of your PPC ad campaigns.

Use eBay’s ‘About Me’ Page

Another way to promote your site or sales page is to use the About Me page. Here, eBay allows you to place outbound links to home business affiliate products’ pages. I also suggest you offer your reader an enticement to click on your link by offering something that is free but useful and informative.

I’m not saying it will necessarily generate a whole stream of traffic but it will generate some. Any viral marketing is inevitably going to have a ripple effect and create something positive.

Some of these visitors will only be clicking through to get the free information you’re offering. So, remember, if the free item consists of information such as a report or ebook you should also have sprinkled some of your affiliate links in the content to further entice your visitor to re-visit your page.

Create Multiple Stores Using EBay Feeders

If you’re the type who is really into deep affiliate niche marketing then you might want to create your own highly profitable niche stores by using eBay feeders. Here, you really focus on a very select and very targeted market.

Setting up a web site store to sell products might appear daunting but there is one product I recommend that you take a look at where you can do this in 4 easy steps. What’s great about this product is that you can repeat the process over and over again.

Have a look at:
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Implementing Internet Search Engine Marketing

Every web site owner wants to achieve a high search engine ranking. This is how targeted customers find your site and you succeed at sales conversions. So, it it is crucial you consider how the search engines view your site as being the most vital marketing objective in succeeding with your home business or commercial site.

The same mentality must also apply if you are an affiliate marketer as well. This is important when you are trying to earn commission on the niche products you are trying to sell. Customers have to locate your products through surfing the search engines.

You can spend a lot of money just trying to be listed. However, there are also more economical means available for you simply by apply a few simple strategies to enhance your Internet marketing efforts.

Using Keywords in Internet Marketing

The first such way is take the time and really research the best key words that will be applicable to your site or blog. Your keywords have to appeal to the search engines. These central keywords should appear in your meta-tag, but remember, it’s not the number of keywords you put in the meta-tag but the quality. Search engines tend to ignore meta tags with over 255 characters so this is why you must choose your keywords wisely. Also, always remember to separate your keywords with commas.

The next important thing to remember is keyword density. If some or all of the keywords do not show up at least once in each and every web page, then the page simply will not be indexed. This is how the search engines connect your keywords to your web page.You have to build a keyword list for each individual page. Every single keyword phrase appear at least once on your page, but preferably twice or more.

Making your Website Search Engine Friendly

It is also vital that the website appeal not to the user but to the search engines as well. There are several things you can do to enhance the site t make it more bot spider friendly. The site should be appealing to the eye and have an easily navigable index that takes the visitor to where they want to go.

Here are a few tips to achieve this objective.

- Remember to in put the correct tags. It is better to always use the H1 tag than H2 or the others. You will have to adjust the font size back to normal, but that is a small adjustment. The reason to do this is because the the H1 tag is more noticed by the robot crawlers.It is also a good idea to always slip in your keywords into the H1 tag as well.

- Remember that the bots tend to overlook images when they are crawling your home business or affiliate marketing site. You can enhance your presentation to the search bots which are inclined to ignore graphics or pictures which are 1*1 pixels in size. The bots recognise the graphics are due to the alt tag. It is suggested you use a 1*2size transparent gif. The result is that the image will appear invisible, but will provide almost as much search engine impact as a full size picture.

- You should also include cross links on every web page because when one of your web pages is indexed, all your other pages get indexed in the process. You can put your links at the bottom of your site or affiliate pages. These are not there for the sake of your visitors, but are there simply for the sake of search engine spider bots.

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Internet Marketing Keyword Research

To succeed in home business internet marketing, you have to understand your target audience and what they are searching for online. This is accomplished through keywords and what surfers use to find websites related to their search terms. Through niche internet marketing you will be able to gain good rankings in the search engines and draw visitors to your site, blog or sales page.

Determine the Mindset of your Target Audience

It is vital that you optimize your web pages for keywords and keyword phrases. If you base your decisions on what nobody is searching for then your all your efforts will be in vain. Keywords must not be too broad or too general. Also the content of your site and the keywords used in your Meta tags must also duplicate what your targeted audience is searching for when they surf.

Finding the Best Keywords

The most important first step is to make sure your content contains the right keywords that are unique to your targeted audience. There are a number of free resources that can assist you in researching the keywords used by your market. (See menu at right side of page). Remember the following guidelines:

1) Keywords or phrases must contain two to four words
2) Make your keywords distinct and relate them to geographical, your topic matter, or the product
3) Ensure you use keywords relevant to internet business
4) Don’t use keywords that are general or overly competitive keywords
The keywords or phrases you use must be common enough so the surfer will use them. However, they should also be selective enough so they don't return millions of competitive matches.

The majority of surfers use a two to four word phrase when seeking out information on a service or product, so remember that the phrases used can be very relevant. Consider that if you are offering a product that is a home study course for writing on the web, or affiliate marketing, it would be fruitless to focus on keywords such “online courses” or “internet marketing”. But if you used something like New York freelance writing course” or “London based home business affiliate marketers”, you would attract attracted very specific and high quality targeted traffic.

Tips to Avoid Using the Wrong Keywords

Avoid using single key words as they are ineffective and often too general. Also it is best to avoid the most popular keyword phrases or general keyword phrases because the competition will be so high you won’t get any search engine ranking of any note. You’ll be buried in the rest of the heap with no chance of getting sales conversions.

Don’t waste your time on popular phrases of any kind as your ranking competitors will be listed in the top rankings simply because they have had a web presence for some time and will be hard to de-throne. Ask yourself what they don’t have or are not using.

How to use Search Engine Optimization Effectively

Although Meta tags are not as crucial as they used to be, they are still a very important feature to use properly in optimising your page. If you’re not exactly sure what a Meta tag is, then simply put they are elements of HTML coding on a website.

The search engines robots use Meta tags to establish what the site is about and in indexing a website. The majority of Meta tags are located in the 'header' code of a website. The most crucial tags are the:

-Title Tag
- The Description Tag
- The Keywords Tag.

There are hundreds of search engines and they all have distinct rules in how tags are used, and the number of how many characters they should include. However, one of the most vital things to remember is learn the rules of the 3 biggest search engines, being Google, Yahoo and MSN. Once you learn and understand the rules the big three use then you'll be targeting 90% of potential web surfers.

As the search engines robots crawl about your site they will soon learn the relevance of your keywords, and keyword phrases as they relate to the content of your site. The more you can incorporate this relevance to your site you will attain higher ranking in the process.

You can find yourself a great deal of specialty niches and micro niches by incorporating Keyword Niche Internet Marketing or How to Find Profitable Niche Markets – The Easy Way! into your home business internet marketing strategy.

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How to Make Profit with Affiliate Marketing Products

Affiliate product marketing may seem easy especially if you are a newbie and dazzled by all the online hype. But, as you delve deeper you discover that you can be overwhelmed by all the possible available marketing tactics. The good news is that there is a simple but effective strategy you can adopt to succeed in affiliate marketing.

There are several basic steps you need to follow:

Finding Affiliate Products to Promote

You need something to sell in the first place. There are 3 basic places where you can have access to a whole assortment of products suitable to the niche you want to direct your marketing strategy. From tools, specialty gift stores, digital products you have to decide on what to sell. Here are some of basic necessary sites you want to join – all free of course.

Some of these will provide you with great marketing tools such as banners; email marketing campaigns and much more. Extensive marketing statistic tools will let you know how effective your marketing campaigns are working. Make sure you familiarise yourself with what analytic tools each site offers to help you succeed as an affiliate.

www.clickbank.com
www.commissionjunction.com
www.paydotcom.com
www.amazon.com
www.ebay.com
www.cafepress.com

Make sure you understand what you will be earning with each product as the lower the cost of the product, the lower your commission which should preferably be in the nature of 50%.

Is There a Demand for your Affiliate Marketing Products?
There is no point in expending a lot of effort in a product or product line if there is no demand for the product. Yet, many affiliate marketers repeatedly fall into this trap. Why? The reason is simple – they are thinking like marketers and not consumers.

Always put yourself in the place of your potential customer. You do this by researching what a potential customer or your targeted traffic is looking for, or in other words – the keywords or keyword phrases they are using.

People who are surfing are looking for information or a product that will satisfy a need or solve a problem for them. These are the people who are looking to buy. The product you sell and in how engage in internet marketing should be offer your targeted traffic a solution to their problem and the benefits they will reap by purchasing the affiliate product you are marketing.

By focusing on this simple but basic premise and aligning your online marketing campaign accordingly, you are far more likely going to succeed in affiliate marketing.

Successful Affiliate Marketing Needs Powerful Keyword Rich Content

Spread the word by writing articles. Writing can be daunting but if you want to quickly create an a keyword rich article in under 8 minutes and develop a whole series of related articles using a collection of keywords or phrases then I suggest you look at:
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You can also promote your product, website, sales page, blog by participating in forums and other blogs. By doing so in forums or blogs relevant to your niche you will also generate powerful back links that will help you in better Search Engine Optimisation. Always include your link and especially in your email.

By taking the time to contribute you will reveal yourself as being an expert on your niche topic and gain credibility along with building customer base. This is all FREE Advertisement.

Create a Professional Web Site or Blog

If you plan to be an affiliate marketer and want to develop your own site or store, it is vital you do so properly by using a good web host and setting up your site to be user friendly.

One sure way to build a professional site is to use a reputable web host. Yes, they do cost a bit of money, but if you are building a site to earn money, then use a good one. One of the best around is:Sitesell – 62% of Sitesell Owners are in the Top 30% of Most Popular Sites

There are also some great sites that set up your niche store in no time, each with a unique and powerful presentation to lure your targeted visitors into sales conversions.

The one I recommend you look at is:Create Your Niche Store in 4 Easy Steps Using Ebay Feeders

With this product you easily create a host of specialty keyword niche specialty stores to market a vast range of affiliate marketing products.

By starting out right and using the best available marketing software tools to promote your affiliate product you are sure to succeed and make a good profit from your marketing endeavours.