The key to successful online home business or affiliate marketing is not about selling your product or service. Successful sales come from your ability to help people solve a problem or from fulfilling a need. Potential customers are looking for information and solutions. They are not looking for sales hype.
Internet marketing is not about making a sale because if people get even a hint that your site appears to be nothing more than a sales pitch – they’re gone. This whole process takes visitors literally seconds to make up their minds before they click elsewhere.
Always remember that your site and ultimately your success will not be premised on selling but in providing useful information and assistance by offering value. Products or services become secondary because it is the information you offer that gives your site its distinct and unique value to repeat visitors. Your site has to provide more than just products or a service. The surfer whom you want to attract to your must also see your web site as something that gives them value.
Content, Information, and Help
Surfers who come to your site are seeking solutions to problems. Your site must be designed to attract the type of customer who you can help by offering content that is designed for what they type into the browser.
You have to understand the psyche of your potential customer. Does your site give them the answers to what they are seeking when they type keywords into their browser? Ask yourself whether your site will offer the visitor the information they are seeking in terms of your content relative to the quality of the information contained in your online marketing web site.
Key Questions for Home Business Entrepreneurs
Successful internet marketing is not about your products or services. This is the most common mistake made by novice home business entrepreneurs. The primary questions any home marketer should always premise their business on should be to ask:
• Who is the potential client who would want to purchase your service or product?
• What are they looking for when they query the web?
• What is behind their motivation or need where they might purchase your product or use your service?
• What solutions do you have to offer them?
• Does your site reflect the needs of a variety of potential customers or clients from a variety of different perspectives?
• Is your focus too narrow or perhaps is it too broad?
• Do you truly understand why they might want to buy your product or service because your presentation offers them value and a sense of your site is trustworthy and not some fly by night concept?
• Can you offer your customer something that is unique and stands you out from the myriad of competitors?
• Do you have something that gives them something that is free and valuable to them such as an insightful newsletter or an article base, or even links to other sites that can help your visitor but is not in competition with your own site?
Internet Marketing is NOT about Selling!
Your site must not be a sales page. Do not sell! Design your site to help your visitor to solve a problem or need. Your product or service must be subtly enmeshed as soft sell in that you can help and benefit your visitor.
Obviously, if your potential customer or client had what they were looking for - they wouldn’t be clicking on your site to begin with. Keyword research and the content you have on the site along with understanding the needs and motivations of the people who click onto your site by helping these visitors is what is really behind what generates sales.
Information, assistance, guidance or offering solutions to needs and questions is what motivates people to buy because you have solved a need. If the surfer finds something that benefits or satisfies a need, then this is the essence of a potential sale.
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