Make Your Web Site Search Engine Friendly. SEO Marketing takes work, time, patience, and planning. A web site that is not search engine friendly is not going to make the grade. Your home business will not make the number one rank overnight. Familiarise yourself as much as possible how the major search engines will crawl your site. Use Google analytics as this is an especially impotent and useful tool in getting a good look at the structure of your site.
Here are 6 techniques that will help you develop your internet home business or affiliate marketing site.
(1) Use a Simple Domain Name and Keywords in Your Titles
Your domain is your brand name. It should be short and something that people will easily recall. A domain name should reflect the theme of your site. Also, a simple domain name will have keywords that the crawler robot will recognise. Avoid putting in character that have no relevance such as underscores, numerals, abbreviations or dashes.
Ensure you put your best researched keywords in all of your titles. And, don’t just concentrate on the keywords in making the title. Do so in how a visitor might perceive the relevance of the title to what they are searching for when they type in their search terms. Keep titles small as they should no more than about 50 characters.
(2) Meta Tags and Description are Still Relevant
The Meta description gives you an opportunity to describe the premise or theme of your online business web site. You can draw targeted traffic to your internet marketing site by carefully crafting a relevant description about your site. Keywords play an important role here as well so take the time research your keywords as this is important time well spent.
(3) Quality Web Site Content is Crucial
The search engines love quality content that is rich is keywords. This is one of the most fruitful ways you optimise your search engine marketing strategy. Content must also be relevant to the theme of your online store of affiliate marketing program. Content should be original and not just simply a copy and paste collection of articles. The crawler bots are always checking on whether your site is being refreshed with new material so don’t let your site go stale.
(4) Be Smart in Using Links
Don’t link with just anyone. Quality and relevant links from site that rank higher is what the search engines are looking at. Quality links will enhance the ranking of your online internet business site, but poor quality links will do you more damage than good. One way links seem to be preferred over back links but it is wiser to try and achieve both. Another important task to keep in mind is to perform regular housekeeping and confirm that your links are still operational.
(5) Listing your Home Business Web Site
You are going to get much traffic if you aren’t listed with the search engines especially the big 3 – Google, Yahoo and MSN. You should also get your site with some of the top directories such as:
www.jayde.com
www.dmoz.org
www.webworldindex.com
www.turpike.net
www.directoryvault.com
Follow their instructions carefully. Don’t user spammer techniques or waste money of quick fix gimmicks which promise to blast your site everywhere under the sun. If you do so you and your business will be penalised.
Read and learn as much as you can about search engine optimization techniques because a site that is set up to keep the search engines happy will go a long way in driving targeted traffic to your internet marketing site.
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