Creating Search Engine friendly content is crucial if you want to improve your page rankings with the search engines. Every home business web site or affiliate marketer needs to learn how to craft their content which appeals to the search engines. SEO is a challenging concept that is difficult to master. Here are a few home business resource tips to enhance your chance to get your site ranked higher and to be more visible.
How to Craft Content which is Search Engine Friendly
Although the use of key words is an important inclusion, you must do so in a manner the content will be written for your target audience and not the search engines. Loading up your first paragraphs with too many keywords can cause you to be penalised as the SEO algorithms have wised up to that tactic. Also, such tactics are a complete turn off to your potential customers or clients as well.
When you write content, do so as if you were having a conversation or speaking to your targeted audience. The use of keywords should not be more than 2 percent. Also, remember not to include text embedded images or Flash because the search engines do not acknowledge them. What does work well though is to use alt image tags instead. Each picture should accompanied by a sentence or so of text containing a couple or so keywords. You should also include heading tags but don’t try to trick the search engine by using keywords which are the same colour as your web page. The search engines will penalise you.
How to Write Good Copy Content
Your home page is key. Don’t ramble by trying to include a lot of keywords. The writing must be tight, concise and informative to entice the visitor to explore your site further. This means you have to be very precise in choosing which key words you want to optimise to get maximum affect. Creating a landing page may allow you to increase the number of keywords you want to include.
Remember that the main premise or reason why people want to visit your site is to learn more information about your area of expertise or they have come to page seeking to solve a problem. Your content should be designed along those lines of thought. It’s not about making the right sales pitch but being able to offer them useful and informative information, or telling them how you can solve their problem to fill a need. The question to ask yourself when you write – what are the benefits a reader might gain from using your product or service?
Writing content that appeals to your targeted market audience AND the search engines is something that should be done in conjunction.
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