Saturday, February 23, 2008

Search Engine Internet Marketing Management

Getting your website placed high in the SEO rankings will clearly be beneficial in attracting targeted visitors because your site is easier to find. Search Engine Optimization for any home business site should be one of your most important and a primary marketing strategy.


SEO marketing is especially vital for any internet business promoting affiliate marketing products. You can only make sales if you attracting targeted visitors to sales page, site, forum or blog. There are many products out there that will help in getting internet exposure and thereby increase your rankings. Some individual home business owners spend a lot of their capital on this very purpose. In truth though, you don’t have to have to necessarily spend a lot of money to accomplish this goal.


How? You can do a lot of this yourself. Begin by re-working the keywords you have selected as your focus. Design these keywords to appear natural and thus more pleasing to the search bots.


Although not once as important as it used to be, you should also give thought to the words you include in your Meta tag. Remember that you should separate your keywords with commas and also, don’t overload the Meta tag with too many keywords as the S.E.’s tend to match your Meta Tag keywords with the actual keywords you have used in your site. Another factor to keep in mind is the density of keywords used on each page so you must insure that every keyword used in your Meta Tag is used on every single page of your site at least once or better yet, twice.


Too many keywords and your page ends up looking fake as end you end up trying too hard to accommodate all the keywords selected in the Meta Tag. Pare that list down and you will be then able to create ad copy or information that appears much more natural to the bots. This simple step in itself can boost your SEO ranking by quite a jump.


Remember, the content of the site itself must be designed to be bot friendly. The bots must be able to find the site easy to explore. Cause, if the bots don’t find the site appealing, how do you think your sales page will appear to any visitors surfing.


The following also provides some additional tips that will not only draw attention to the site itself by surfers but also more importantly by the search bots:


-Always use tags in your headings. One good point to member is that H1 Headings are much more noticed than H2 or H3 Headings. The one drawback to using H1 Headings for all your headings is that the browsers make the font a bit too oversized. To solve that, you can only use a H1 tag with a Font size tag to bring it back to normal size. But by using H1 instead of lower headlines, you will be much more noticed by the search spiders.


-When you are importing a picture or some other type of graphic, it is also vital to remember to employ the Alt-tag to offer alternative text for the browsers that does not show graphics. The reason is because the search engine bots usually overlook graphics especially images containing 1*1 pixels in size. The SE’s will only know if the images are there because of the alt tag. This will give your site or page more presence.


- Another good thing to remember is to include cross links to every page on your site so that when one of the pages is indexed then the rest of them are automatically indexed as well. The links are not only helpful to your visitors in navigating your site they are well received by the bots in the process.



Just my incorporating these simple tips into your site, you will immediately not only make your affiliate sales page or web site more friendly and get more potential sales conversion, but the bots will give your site a much higher overall ranking in addition. Take the time and have another good look at your site. A bit of tinkering can go a long way.



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