Saturday, September 27, 2008

Niche Marketing Domination Strategy

Learning how to dominate a niche in internet marketing is a subject of much debate. Finding out how you do this successfully is crucial to your success especially if you into affiliate marketing.

It comes down to one simple marketing strategy:

High Search Volume + Low Competition = A Profitable Niche

This is the only way you are going to make any real money on the internet. It is the key to successful internet marketing and SEO.

How do you achieve this goal? There are 4 steps you have to take. Let’s review these 4 critical steps.

1. Find the Best Keywords

Successful niche internet marketing cannot succeed without doing this first. This is your most important first step. If you neglect this then you are as good as floundering in the dark.

The best place is to use this free tool to start your research here:

http://tools.seobook.com/keyword-tools/

This tool shows what the daily search terms are used for Google, Yahoo and MSN. Not only can you get this information but the site also provides numerous resources on how to optimize your keyword research. You need to learn what you doing before you can take advantage of the information you glean from your research.

2. Get the Right Domain Name

The keyword /keyword phrase you select has to go right into a domain name to secure your niche domination. You can use Register.com or your blog host to check on the availability of the domain name. Don’t despair if it appears to be taken as you can do dashes to alter the domain name and yet secure the name for yourself. You can mix in the dashes such as by using only a single dash between a three word name for example. Play around with it and see what’s acceptable and what isn’t – but always keep the keyword phrase in the order you’ve originally selected.

3. Deciding on Web Platform

Essentially you are going to choose between a blog or a normal website. Blogs are a lot easier for affiliate marketing products in the short term and for testing purposes. There are plenty of free hosts out there for you to choose from. If you are going for the long term and want to do a website, choose a good web host and spend the few extra bucks because it is well worth the investment. Going cheap or using a free web host will do you a whole lot more harm than good. I recommend sitesell.com as one the best buys for your dollar. Their reputation with Google is impeccable.

4. Optimising Your Site for SEO

Learn how to use keywords in the site. Your primary and secondary most valuable keywords have to appear in your title. A successful Niche domination strategy can only be accomplished by using your primary and secondary keywords sparingly.

The best strategy is roughly about 4 times each in a 500 word article, intro, or sales page for example. Don’t overkill them. Learn how to incorporate the right mix.

Add you keywords in to the Meta descriptions as well. Use an SEO analyzer tool to go through your site to see if you achieved this goal.

Summary

This is of course the simplified version in learning how to dominate a niche but if you understand these basic 4 steps in detail and follow them methodically you will be successful in internet and affiliate marketing.