Many marketing affiliates make a great deal of money solely from pay per click campaigns. The truth is that a great many more of these budding affiliate entrepreneurs end up simply throwing good money after bad with little or no success. Why do some succeed while others end up with an empty bank account and nothing to show for their hard work?
Whether you use your PPC campaign in conjunction with your own web site or some other combination, the competition for Key Words is just simply fierce and relentless. If you have managed to latch onto the right KW’s at any given moment, your campaign will succeed.
There are several key steps you do to ensure your campaign will take off in the right direction.
1. Your key words must relate to the business, service or product you’re selling.
Too many affiliates try to use their PPC campaigns to pages that contain almost everything BUT the product or service that enticed a prospective customer to click on your campaign in the first place. If your campaign revolves around PPC marketing software, make sure the content page is relevant to the interests of your potential customer. Otherwise, your campaign is just going to drain your cash instead.
2. Don’t overload keywords into your Meta Keywords Tag – Think Content
Meta Keyword Tags have been gradually becoming less and less relevant. What the Search Engine robots really favor these day is content. It is in the content of your site that skilfully weave your keywords, but don’t overload or repeat them too much either. Pluralize your KW’s or use other variations if possible, or use synonyms to give your content relevant substance and make robot friendly.
3. Make sure your landing page is user friendly
Before you jump on board as an affiliate for a product that grabbed your attention and got your juices, check the site out. What’s the point of committing a lot of time and money to a PPC campaign if the affiliate site isn’t user friendly? If the site didn’t grab your attention in a few seconds when you clicked on it, then don’t expect your targeted audience to swoon over it either. A lousy landing page means lousy or no sales and is just money wasted. And, if it’s your own site, don’t overload the thing with a whole whack of graphics. The bots ignore graphics because they don’t get them. The bots like keyword rich text to devour.
4. Budget your PPC Campaign
How much are you willing to spend? As most of you probably know, bidding on Key Words can be expensive. The bigger, high end companies pretty much have a lock on the most desirable and obvious KW’s, unless of course what you’re advertising is esoteric or unusual. The cheaper the KW, the more bang you get for the buck. The trick is to ensure that people are actually searching for the KW’s you want to use. The higher the volume of searchers for your Key Words versus the least competition is the most ideal.
5. Finding the right Key Words for every PPC campaign
If you can nail the right combination then your PPC ad campaign is sure to be in the green and highly profitable.
Research is clearly the key to the creation of a successful PPC campaign. There are a lot free tools out there that you can use but they’re really time consuming. The success of your PPC campaign and choice of KW’s is constantly changing so have to be able to get on it quickly.
On the other hand there are a lot of marketing companies that will do this for you but they can be really expensive. In many instances you will end up watching your profits wither because of what you have to shell out, or they may not be as affective as you think.
However, and more increasingly, there are a number of very economical software packages out there that will do this work for you. Some of them can even analyse all the Keyword PPC campaigns of all affiliates for a particular product in real time while showing you what is profitable and what is not. If you’d like more information on what software is available, then please check this site.
The Best Pay Per Click Marketing Tool on the Net!
No comments:
Post a Comment