Wednesday, November 19, 2008

Increase Affiliate Marketing Sales by Increasing your Keyword List

Any affiliate marketer who has a website is in business to lure potential buyers and monetize them into paying customers. Every internet marketer knows that keywords achieve this objective. Keywords are the means in getting targeted traffic to your site. Keywords are niche focused and are the means by which you sell a product or service.

Most of those in internet and affiliate marketing create their master keyword list and then leave it alone. The real trick is to never stop developing your keyword list. You have to keep brainstorming your list to increase the flow of traffic to your website. By doing this you also increase your market potential and make more sales.

You may even succeed in doubling or trebling your sale if you keep working at this process. Here are a couple of tricks so you can increase your internet marketing sales.

Use Long tail Key Words or Phrases

Using long tail keyword phrases is one of the best means to attract targeted visitors who are in a buying frame of mind. Using long tail phrases also usually results in overall more sales than single keywords, especially those that are more competitive. Long tail keyword phrases also allow an affiliate marketing web site to achieve greater depth and may even allow you to dominate a particular niche.

If you are selling coffee you could consider ‘specialty coffee products” or ‘espresso Christmas gift packages’ for example. It all depends on what your SEO keyword research uncovers. Long tail keywords may have less demand but they also invariably have much less competition. People who search with keyword phrases do so because they are more focused on what they want to find. These web searchers tend to also be your best monetizes.

Don’t be remiss about incorporating synonyms into internet marketing research either. By exploring words which relate to your affiliate web site theme, you have the opportunity to attract a whole new host of surfers to the products or service you are selling. It’s what it’s all about isn’t it? More traffic means more sales. It’s that simple.

Saturday, September 27, 2008

Niche Marketing Domination Strategy

Learning how to dominate a niche in internet marketing is a subject of much debate. Finding out how you do this successfully is crucial to your success especially if you into affiliate marketing.

It comes down to one simple marketing strategy:

High Search Volume + Low Competition = A Profitable Niche

This is the only way you are going to make any real money on the internet. It is the key to successful internet marketing and SEO.

How do you achieve this goal? There are 4 steps you have to take. Let’s review these 4 critical steps.

1. Find the Best Keywords

Successful niche internet marketing cannot succeed without doing this first. This is your most important first step. If you neglect this then you are as good as floundering in the dark.

The best place is to use this free tool to start your research here:

http://tools.seobook.com/keyword-tools/

This tool shows what the daily search terms are used for Google, Yahoo and MSN. Not only can you get this information but the site also provides numerous resources on how to optimize your keyword research. You need to learn what you doing before you can take advantage of the information you glean from your research.

2. Get the Right Domain Name

The keyword /keyword phrase you select has to go right into a domain name to secure your niche domination. You can use Register.com or your blog host to check on the availability of the domain name. Don’t despair if it appears to be taken as you can do dashes to alter the domain name and yet secure the name for yourself. You can mix in the dashes such as by using only a single dash between a three word name for example. Play around with it and see what’s acceptable and what isn’t – but always keep the keyword phrase in the order you’ve originally selected.

3. Deciding on Web Platform

Essentially you are going to choose between a blog or a normal website. Blogs are a lot easier for affiliate marketing products in the short term and for testing purposes. There are plenty of free hosts out there for you to choose from. If you are going for the long term and want to do a website, choose a good web host and spend the few extra bucks because it is well worth the investment. Going cheap or using a free web host will do you a whole lot more harm than good. I recommend sitesell.com as one the best buys for your dollar. Their reputation with Google is impeccable.

4. Optimising Your Site for SEO

Learn how to use keywords in the site. Your primary and secondary most valuable keywords have to appear in your title. A successful Niche domination strategy can only be accomplished by using your primary and secondary keywords sparingly.

The best strategy is roughly about 4 times each in a 500 word article, intro, or sales page for example. Don’t overkill them. Learn how to incorporate the right mix.

Add you keywords in to the Meta descriptions as well. Use an SEO analyzer tool to go through your site to see if you achieved this goal.

Summary

This is of course the simplified version in learning how to dominate a niche but if you understand these basic 4 steps in detail and follow them methodically you will be successful in internet and affiliate marketing.

Sunday, August 24, 2008

How to Find a Profitable Affiliate Marketing Niche

Finding a profitable niche to sell an affiliate marketing product doesn’t need to be hard. Many affiliate marketers start backwards and this is the most common reason why most don’t make money. Their biggest mistake is that they find the product first and then try to find the market to sell the product – Wrong! This is a guaranteed recipe for failure.

The formula for successful online affiliate marketing begins simply with taking this 3 step approach:

Find a Market – Find out What the Market Wants – Authenticate the Market Potential

This is the core of successful niche marketing. It is only after you take these 3 steps do you seek to find the affiliate product that suits the need and then, market the dickens out it. If you don’t this you are most likely be going to be wasting your time and money. Let’s analyse these 3 steps further.

Finding a Market

Okay – you have some ideas on what you think you would like to promote. Does anyone need what you would like to sell? Or, is there something completely different but related to the concept of the product or idea you were thinking about?

The easiest and quickest ways to find what people want or are asking about is through forums. There are forums on practically any topic, subject you can think of and probably a whole bunch that never occurred to you. Pick what interests you and join the forum.

Yes, it is a bit time consuming but by observing the threads and discussions, you gain a good sense what is of interest to these people. Affiliate marketing success can only be achieved with research.

What Does your Niche Market Need?

What are these people looking for that they can’t find? In a manner of speaking – think of forums as niches in themselves. These are people who gather to discuss a common interest. They will discuss their needs and what problems they need solved.

Your potential markets are people who use the internet to seek information and to find solutions to problems. Join these forums and learn about what they want and need.

Here’s another neat trick to learn about what people are looking for – are you ready? The answer is Ebay! Yes, that’ right. Why is this important? The main reason is that these people are looking to buy and they want it now. So, how can you find out what they’re looking for on Ebay? Well there just happens to be an index of Ebay searches which reveals exactly what people looking for and here is the url:

http://pulse.ebay.com/index/

Checking out this site will give a whole host of ideas to find really unique niches and what affiliate marketing products to look for.

Wait! Don’t jump the gun because there is one more and perhaps the final and most crucial step you need to do before you start marketing.

Authenticate the Market Potential

Even though it looks like you found a market and a need, is it going to be profitable? What is your competition? How much competition is there? If a market is saturated with competitors then you are going to end up being just another small fish among thousands of others in a very small pond. All your affiliate marketing efforts will lead to squat.

You have to authenticate there is a potential to make money first. How do you do this?

Simple really! Just go to Google and type in a query about what market and check out the results. Scroll down the first 10 or 20 to check the relevance of their sites. Maybe put quotations on the search term as well. (This can be more relevant in finding you competition). Keep your query as simple as possible as the keyword search comes later in the marketing process.

Then, find out how many searches for this term come up monthly. You can use the Overture Keyword Selector or you can find out through Google Adwords Keyword Tool at:

https://adwords.google.com/select/KeywordsToolExternal

and this will give you an idea. Ideally you want a lot of searches with a low number of results. This means there is a lot of interest with low competition. If you find this then – Bingo!

Word of caution though – if the results are low it might mean there is interest but not much profitability so there is one final check to make.

It’s the sponsored ads on the right that can give you a clue. If there are only a few – they aren’t making money then neither will you most likely. If there is a lot - say about at least 11-30 then you have potential here to make a decent profit.

Conclusion

Successful niche affiliate internet marketing occurs when you take the time to do the prep work first. If you do this, you will make money. If you don’t - you’re just nailing your foot to the floor.

Friday, August 15, 2008

Selling your Services as an Online Business through Internet Marketing

Practically everyone who works has a potential services they can sell online using a website. Not o do so can cost your business big time. Then again, many service sellers have a website but aren’t seeing the returns they thought they would.

From a clockmaker to someone to organic herbs or a private investigator to a women’s garment maker, the service you provide can be anything. It doesn’t even have to be a full time profession either. Maybe you’re a serious hobbyist who makes that one special thing. Maybe you have tried to sell on the net, but after you built the site you discovered that nobody came.

There could be many reasons why you aren’t getting that traffic which might become your next customer. Any service which we sell is in itself its own niche. There’s always a market for a service because that’s just the way it goes for supply and demand.

Let’s examine a few possible reasons why you aren’t getting that traffic. If there’s a problem there’s likely the right solution.

Who’s your Web Host?

If you tried using one of those free web hosts or economized with a cheap web host, then that’s likely to be a big part of your problem right there. On today’s web, free or cheap not only doesn’t cut it, it just doesn’t work because the search engines just aren’t taking you seriously. This will especially happen if aren’t doing anything to refresh the site once in awhile. Your web pages will slip rapidly in popularity and eventually be as good as disappeared.

Get a good web host. Many of the top web hosts offer simple and easy tools which don’t require any particular desktop skills. If your site looks cheap then that’s the impression people will have about the quality of your service.

What do you have for Content?

It’s a simple fact that the search engines love original well written content which is pertinent to the niche theme of service seller site. People search the web for 2 main things – information and finding a solution to a problem. If you can create original and informative articles for your web site or newsletter you will attract a lot more traffic. Content is important and perhaps one of the main reasons why your site can attain a high ranking in the search engines.

Learn how to Successfully Sell your Services – FREE COURSE to SELL your SERVICES!

If you are still uncertain where to begin in learning how to sell your services on line, or don’t knpw much about internet marketing then I would like to recommend that you consider downloading this no obligation FREE Internet Marketing Course which covers specifically how you can sell your services online for any home based business:

SELL YOUR SERVICES – THE MASTERS COURSE

Saturday, July 26, 2008

Make your Web Site More Popular with SEO Friendly Content

Creating Search Engine friendly content is crucial if you want to improve your page rankings with the search engines. Every home business web site or affiliate marketer needs to learn how to craft their content which appeals to the search engines. SEO is a challenging concept that is difficult to master. Here are a few home business resource tips to enhance your chance to get your site ranked higher and to be more visible.

How to Craft Content which is Search Engine Friendly

Although the use of key words is an important inclusion, you must do so in a manner the content will be written for your target audience and not the search engines. Loading up your first paragraphs with too many keywords can cause you to be penalised as the SEO algorithms have wised up to that tactic. Also, such tactics are a complete turn off to your potential customers or clients as well.

When you write content, do so as if you were having a conversation or speaking to your targeted audience. The use of keywords should not be more than 2 percent. Also, remember not to include text embedded images or Flash because the search engines do not acknowledge them. What does work well though is to use alt image tags instead. Each picture should accompanied by a sentence or so of text containing a couple or so keywords. You should also include heading tags but don’t try to trick the search engine by using keywords which are the same colour as your web page. The search engines will penalise you.

How to Write Good Copy Content

Your home page is key. Don’t ramble by trying to include a lot of keywords. The writing must be tight, concise and informative to entice the visitor to explore your site further. This means you have to be very precise in choosing which key words you want to optimise to get maximum affect. Creating a landing page may allow you to increase the number of keywords you want to include.

Remember that the main premise or reason why people want to visit your site is to learn more information about your area of expertise or they have come to page seeking to solve a problem. Your content should be designed along those lines of thought. It’s not about making the right sales pitch but being able to offer them useful and informative information, or telling them how you can solve their problem to fill a need. The question to ask yourself when you write – what are the benefits a reader might gain from using your product or service?

Writing content that appeals to your targeted market audience AND the search engines is something that should be done in conjunction.

Monday, July 14, 2008

How to Attract Perpetual Traffic to your On-Line Business

Attracting targeted traffic to your home business website can be achieved using a variety of techniques. If used in tandem, it is very possible if not likely that can actually achieve a perpetual traffic system. It takes work, patience and some tweaking to get it right but it can be done.

Here are the best techniques to create perpetual targeted traffic to your internet business:

Create original reports, articles and ebooks that are viral. Any article or ebook you generate must be an informative original work and must contain useful or helpful information. You make your work viral by including a backlink to your site or specific web page. Asides from generating traffic by readers clicking onto your backlink because they like what you wrote, other web masters will include your work in their sites. The resulting affect will spread virally generating even more traffic because good quality articles are invariably spread about the net.

Include RSS Feeds and Blog Sites to Spread the Word. RSS Feeds can be employed to attract fresh content to your web page and spread new content as well. Encourage readres to comment on your site or affiliated blog. This in itself will generate new content simply to keep your site refreshed. However, one caution is that you might need to add some anti spam software so you don’t get inadvertently penalised because someone abused the use of your site.

Create Lists to Attract Repeat Visitors. Offer your readers something free such as an informative newsletter or an ebook which contains backlinks once again. Include an option on your site which allows the reader to email your article or web page to a friend.

Build Back Links with a Social Bookmark. Make sure that your visitors can use a social bookmark to add your site to their favourites as this will generate valuable back links for you online business. Use programs like Blogroller.com, www.Addthis .com, or social networks like Digg It, Facebook, www.Technoracti.com, www.Squidoo.com or www.Zimbio.com to generate more back links and to gain greater visibility.

Create an Affiliate Program if you Sell a Product. Whatever your product and if it is an original product, you can create an affiliate program which pays a commission to your affiliate agents. In the process these agents will create their own sites and articles to spread the word about your product. This in turn will drive tons of perpetual traffic your site, creating many more valuable back links in the process.

FaceMake Every t of your Web Site Automated. A secure automated system such as PayPal or other noted and secure payment systems should be in place to satisfy the security concerns of potential customers. This should equally apply to your AR system, PPC clicks or use direct deposit such as through Google to free up your time.

Create Joint Venture Alliances with Webmasters Similar to your Niche. The purpose is that it offers both parties an opportunity to scratch each other’s back which helps create and develop many more valuable additional back links. Remember though, the higher their ranking on the web will add more weight or value to the back link which increases your own ranking within the major search engine. One high ranking back link can be worth more than 5, 10 or even many more low ranked back links.

Use PPC Advertising Wisely to Generate Traffic. This can be costly if done incorrectly. Make sure you are budgeted and know what you are doing before employing PPC to generate traffic. Sometimes, the lesser competitive keywords may be more cost effective.

There are many proactive steps you can employ to generate a perpetual targeted traffic system to web site or blog. If something isn’t working, don’t wait – keep tweaking until it does work. That little bit of effort can make all the difference between success or failure.

Saturday, July 5, 2008

Techniques to Boost your Home Business Web Site Sales

Many new home business web site entrepreneurs enthusiastically launch their new site, eagerly rubbing their hands, and waiting for the sales to role in. A period of time goes by and these home business owners find their sprits sag with disappointment because there is no traffic. No visitors mean no sales.
What can you do to get back on the track and get people to check out your site? Here are a few tips and techniques you can apply to increase draw in targeted traffic to your site.

Offer your visitor good sales copy

Whatever you’ve been told, don’t distract the visitor with banner ads and don’t litter your site with adsense. They didn’t come there to be blitzed with unwanted advertisement. The only thing they want to know is information relevant and germane to the product or service you are offering. Do offer them testimonials and highlight the fact that you promise to give the potential buyer full satisfaction or they will get a refund. Use good sales copy to keep the buyer interested right to the button that invites them to buy.

Ensure there is a market for your service or product

Niche marketing research is a crucial step to find those golden nugget markets that has good volume searches but with low competition. DON’T waste your time with saturated markets. It’s simply not worth it and will waste your time and effort. Use Wordtracker or the Google Lab to help you conduct your research. Visit forums relevant to your subject matter. What problems are they having where your product or service offers them a solution?

Use Google Analytics to monitor your traffic

This tool is FREE. I could write a whole series of article about the benefits of this traffic monitoring site put out by Google but check it for yourself. You will learn so much about the traffic that visits your site you will be absolutely amazed. It even breaks down what headlines are drawing people in through the search engines. If you don’t use it, you’re losing out.

Play with your Headlines

Here again Google Analytics can teach you a lot about what headlines are compelling and which ones are not making the grade. In any event, play with your headlines .Tweak them every week or so to find what works and what doesn’t work. Leaving a headline alone which isn’t working is accomplishing nothing so you have to play around with ad copy headlines.

Maybe it’s the price that needs fixing

If you are drawing visitors in with your headlines but are still not making your sales then maybe it’s the price which is scaring your customers away. Did you bother to check and see you’re your competitors were charging before you decided on the price for your service or product. This is a key step in fixing your price. Perhaps you were just a tad too ambitious in your profit margins. I’m not saying you have to slash them right off, but maybe gradually lower them to see what makes people comfortable enough to click the buy button. And, consider the reverse – maybe you are charging too low a price. Many people believe that if it’s too good to be true than it probably is so they get nervous and lose their trust in what you’re offering. There is a right balance but your price is something you might have to tweak as well.

Do your order forms work properly?

Always make a point to perform some maintenance on your site. If one of the key links in order form process isn’t working properly then you could be losing a ton of sales. Make a point to regularly inspect and check each and every link on your site. Many people don’t do this for a multitude of reasons and end up losing sales and potential repeat clients.

Monday, June 23, 2008

Affiliate Marketing Software Review of Niche Inspector

Niche Inspector is a clever tool that can prove useful to any affiliate marketer who is trying to uncover those hidden but barely touched niche markets. The software does so by performing a simultaneous analysis of what people are searching for, popularity in relation to potential competition.

One can start the search by simply tying in a single keyword. The results provided give the top one hindered keyword phrases. You also have the option of increasing these search results.

The report for the keywords and incumbent keyword phrases is broken down into the following:

• Total of the number of monthly searches
• Provides the results of the keyword in Google
• Provides the results of the keyword in Yahoo
• Provides the results of the keyword in MSN
• Provides the results of the keyword number of Ad Words advertisers
• Provides the results / searches (R/S) ratio
• Gives you the KEI score (keyword effectiveness index)
• Gives you the Cost Per Click for broad match ads in Google
• Gives you the Cost Per Click for exact match ads in Google
• Gives you the Cost Per Click for phrase match ads in Google

Additionally you are also provided a number of filters which allows you to find the most profitable keywords for the keyword or phrases you are researching. For example, you might choose to select only keywords with a low number of competitors. This allows you to simply hide or delete the unwanted results.

All this can be done in a matter of simply a few minutes. This in itself can save you hours of fruitless and challenging leg work. Not only can you do this but you twig the filters to narrow your results to the top 10 or less – whatever suits your needs best.

These top results give you the best and most profitable results because what they reveal include exactly what every affiliate marketer is looking for:

- A high volume of monthly searches
- A low number of competitors
- High volume of advertisers which means it is market that is profitable
- A good volume of Ad Words bids which has the potential to earn you a lot of money in Ad Sense

The best thing that can be said about Niche Inspector is its simplicity. Finding niche markets becomes a snap and takes a whole deal of sweat and frustration out keyword market research.

How you can Brainstorm your Ideas with Niche Inspector

Ever sat down to start some research and end up staring at the pulsing cursor because you hit a blank? Here’s another great feature about Niche Inspector, it does all the work for you in creating choices, ideas or possible affiliate marketing ideas.


By using the filters, your ideas will literally fall into your lap and create a potential sales site for you.

This tool will help you find those as yet undiscovered but under served niche markets which you could almost call micro niches for lack of a better description.
Check out the video at:

Niche Inspector

Or, if you'd like to get a free report on some of the markets available to get a sample simply click on:

Friday, June 20, 2008

Search Engine Optimization Marketing Techniques for Home Business

Make Your Web Site Search Engine Friendly. SEO Marketing takes work, time, patience, and planning. A web site that is not search engine friendly is not going to make the grade. Your home business will not make the number one rank overnight. Familiarise yourself as much as possible how the major search engines will crawl your site. Use Google analytics as this is an especially impotent and useful tool in getting a good look at the structure of your site.

Here are 6 techniques that will help you develop your internet home business or affiliate marketing site.

(1) Use a Simple Domain Name and Keywords in Your Titles

Your domain is your brand name. It should be short and something that people will easily recall. A domain name should reflect the theme of your site. Also, a simple domain name will have keywords that the crawler robot will recognise. Avoid putting in character that have no relevance such as underscores, numerals, abbreviations or dashes.

Ensure you put your best researched keywords in all of your titles. And, don’t just concentrate on the keywords in making the title. Do so in how a visitor might perceive the relevance of the title to what they are searching for when they type in their search terms. Keep titles small as they should no more than about 50 characters.

(2) Meta Tags and Description are Still Relevant

The Meta description gives you an opportunity to describe the premise or theme of your online business web site. You can draw targeted traffic to your internet marketing site by carefully crafting a relevant description about your site. Keywords play an important role here as well so take the time research your keywords as this is important time well spent.

(3) Quality Web Site Content is Crucial

The search engines love quality content that is rich is keywords. This is one of the most fruitful ways you optimise your search engine marketing strategy. Content must also be relevant to the theme of your online store of affiliate marketing program. Content should be original and not just simply a copy and paste collection of articles. The crawler bots are always checking on whether your site is being refreshed with new material so don’t let your site go stale.

(4) Be Smart in Using Links

Don’t link with just anyone. Quality and relevant links from site that rank higher is what the search engines are looking at. Quality links will enhance the ranking of your online internet business site, but poor quality links will do you more damage than good. One way links seem to be preferred over back links but it is wiser to try and achieve both. Another important task to keep in mind is to perform regular housekeeping and confirm that your links are still operational.

(5) Listing your Home Business Web Site

You are going to get much traffic if you aren’t listed with the search engines especially the big 3 – Google, Yahoo and MSN. You should also get your site with some of the top directories such as:

www.jayde.com
www.dmoz.org
www.webworldindex.com
www.turpike.net
www.directoryvault.com

Follow their instructions carefully. Don’t user spammer techniques or waste money of quick fix gimmicks which promise to blast your site everywhere under the sun. If you do so you and your business will be penalised.

Read and learn as much as you can about search engine optimization techniques because a site that is set up to keep the search engines happy will go a long way in driving targeted traffic to your internet marketing site.

Friday, June 13, 2008

Beginner Basics of Affiliate Marketing

Where do you start? The first step is to learn as much as you can. Acquiring a good knowledge base before you take the leap is vital to whether you succeed. Beginner affiliates can end up wasting a lot of time, energy and money if they aren’t careful and rush things. All though there are many important decisions to make, but one of the most crucial steps which must be done methodically and with care is marketing.

Since there are so many affiliate products available, the beginner affiliate marketer should base their choice on a niche which promises to be profitable but which also has minimum competition. Don’t waste your time on saturated markets or niches because this will greatly reduce your chances at making money.

Don’t try to be everything to everybody. Chose your products that relate to markets or micro niches that you want to tap into. Be very selective in the products you chose. You want to use products to target very specific markets. The products have to chosen that satisfy a need or provide a solution for your targeted audience. By taking this approach, you will attract very interested and high quality traffic to your site. The affiliate products you select must be very consistent with your theme or niche. If you need help finding a niche try Niche Inspector or MicroNiche Finder.

In choosing affiliate products you want to market, the beginner affiliate must be very careful in researching the quality and usefulness of the product you are marketing. Imagine how devastating it can be considering all the time and energy you spend in developing and nurturing you affiliate web site when the product you are promoting turns to be a piece of garbage. If possible you are best advised to sell products that you have tried yourself or can research quality reviews about the product you want to promote.

Don’t know where to look for affiliate products? 3 good places to start are www.ClickBank.com , www.cj.com (Commission Junction), and www.Paydotcom.com. Don’t forget Amazon.com and Ebay as other sources of potential products. There are many other out there as well. Many quality companies also offer affiliate programs that will tailor your niche very well, but check them out first before you join any affiliate program.

To promote your site, you always offer something that is free. Whether it be a newsletter, articles, and e-books there is an abundance of stuff that you offer for free. Links to other sites that offer free material will give back links. Again, just remember that the free offer should relate to your theme or the premise of your niche or micro niche. Keep it very consistent.

Articles are a great way to promote your site and keep it fresh. Good quality content will provide useful and valuable information to first time visitors seeking answers to problems. By adding fresh content consistently, you will be gaining repeat visitors and will find that the headings of your topics will attract a lot more visitors. Google loves content. If you need help to create content try Article Generator.

Site maintenance is also important. One bad link can cost you a lot of sales and can sour visitors fairly quickly. Maintenance might appear tedious but it is something you should not ignore.

Use a quality web host as a platform for your site. Don’t waste your time using free web hosts. Free or cheap costing web hosts often break down or annoy your visitors with pop up ads completely unrelated your site. Since they are often used by spammers, Google and the other big search engines literally ignore. All your effort will largely be wasted. My favourite is Sitesell.com

Network as much as you can through blogs and other social media such as Digg It, Facebook, Technocrati and others to help spread the word about yourself and make your site known to thousands of potential readers.

Learn as you go. Some things work well and others won’t. Each affiliate site you set will be different. What works well on one of your sites may not work as well on other sites. Mix and match your marketing programs. If one marketing strategy doesn’t work, stop wasting your time and move on to something else.

There’s no one definitive answer to what is guaranteed to work. Most sites take from at least six months to a year before they reach their optimum market potential so be patient, don’t get frustrated and have fun with it along the way. Here’s to your success!

Monday, June 9, 2008

The Simple and Most Essential Rules of Home Business Marketing

The key to successful online home business or affiliate marketing is not about selling your product or service. Successful sales come from your ability to help people solve a problem or from fulfilling a need. Potential customers are looking for information and solutions. They are not looking for sales hype.

Internet marketing is not about making a sale because if people get even a hint that your site appears to be nothing more than a sales pitch – they’re gone. This whole process takes visitors literally seconds to make up their minds before they click elsewhere.

Always remember that your site and ultimately your success will not be premised on selling but in providing useful information and assistance by offering value. Products or services become secondary because it is the information you offer that gives your site its distinct and unique value to repeat visitors. Your site has to provide more than just products or a service. The surfer whom you want to attract to your must also see your web site as something that gives them value.

Content, Information, and Help

Surfers who come to your site are seeking solutions to problems. Your site must be designed to attract the type of customer who you can help by offering content that is designed for what they type into the browser.

You have to understand the psyche of your potential customer. Does your site give them the answers to what they are seeking when they type keywords into their browser? Ask yourself whether your site will offer the visitor the information they are seeking in terms of your content relative to the quality of the information contained in your online marketing web site.

Key Questions for Home Business Entrepreneurs

Successful internet marketing is not about your products or services. This is the most common mistake made by novice home business entrepreneurs. The primary questions any home marketer should always premise their business on should be to ask:

• Who is the potential client who would want to purchase your service or product?
• What are they looking for when they query the web?
• What is behind their motivation or need where they might purchase your product or use your service?
• What solutions do you have to offer them?
• Does your site reflect the needs of a variety of potential customers or clients from a variety of different perspectives?
• Is your focus too narrow or perhaps is it too broad?
• Do you truly understand why they might want to buy your product or service because your presentation offers them value and a sense of your site is trustworthy and not some fly by night concept?
• Can you offer your customer something that is unique and stands you out from the myriad of competitors?
• Do you have something that gives them something that is free and valuable to them such as an insightful newsletter or an article base, or even links to other sites that can help your visitor but is not in competition with your own site?

Internet Marketing is NOT about Selling!

Your site must not be a sales page. Do not sell! Design your site to help your visitor to solve a problem or need. Your product or service must be subtly enmeshed as soft sell in that you can help and benefit your visitor.

Obviously, if your potential customer or client had what they were looking for - they wouldn’t be clicking on your site to begin with. Keyword research and the content you have on the site along with understanding the needs and motivations of the people who click onto your site by helping these visitors is what is really behind what generates sales.

Information, assistance, guidance or offering solutions to needs and questions is what motivates people to buy because you have solved a need. If the surfer finds something that benefits or satisfies a need, then this is the essence of a potential sale.

Wednesday, April 30, 2008

The Keys to a Successful Home Internet Business

Developing a profitable Internet home business takes effort and strategic planning. Creating an online business requires considerable planning. Deciding on what tools to use and gaining insight into marketing knowledge is vital. Here are some of the most essential basic ideas to familiarize yourself.

The Domain Name of your Website:
You must first consider what Domain Name to use for your site. The majority of successful internet or affiliate marketers either create a domain name to be catchy and short so that visitors will easily remember the name. This also known as branding

Create a well designed Website:
Your domain has to hook up with a web site that is well designed and easy to navigate. Use all the available and most respected commercial tools to add an element of security and integrity to your site. Provide shopping carts and a recognised payment system with any applicable trust building icons.

Keep your Site Simple:
Avoid using too many graphics and highlight the benefits of what your site has to offer in either a product or service. Keep it simple and use ad copy that grabs the attention of the reader who lands on your page as you only have a few seconds to get them to stay on your site. This is crucial! Use a slogan or catch phrase that best reflects the theme of your site.

Research Keyword:
Keyword research testing helps you find the right high converting keywords to generate sales. Use long tail keywords to attract the deep cycle buyers who are ready to commit to a product or service and are actively seeking out something that solves or problem. These are the people you want to target as potential customers.

Use Auto Responder and Opt-in Lists:
These are primary you need to create a successful online business. Your Opt-in system on your site is used to capture the contact information of your visitors. Research has shown that it takes 5 to 6 follow-up emails before a customer will consider buying your product or service. Your purpose is to build a list of potential customers for your business.

An Auto Responder makes this possible. It means that a surfer visiting your site will come back to your site again and again if you give them special offers, deals or newsletter.

Don’t Forget to Include or use RSS Feeds and Blogs: RSS feeds and Blogs are essential online business tools. Developing a trustful relationship is crucial in creating a successful business online. Your Blog is another vital means in building trust with your customers or clients. It keeps everyone who is interested connected and part of an interested community.

Use Podcasting and broadcatching:
Videos are the new wave in advertising and marketing. RSS (Really Simple Syndication, original acronym stood for Rich Site Summary) will get your sales message out to your customers quickly. With the upcoming release of the RSS powered Windows Vista expects RSS to play an even greater role in your whole Internet experience. Make sure you have at least one RSS feed on your online business site.

Article Syndication Software:
People want information first before they want products. You have to give this to them or they won’t return to your site. Make the sales pitch secondary. Provide the public with solid information and they are more likely buy from you. Your have to pre-sell your online site. One of the best ways to pre-sell is by using articles. Offer simple informative articles on all aspects on your online business. Don’t forget to syndicate them around the web by using article distribution software. Articles are effective in drawing targeted surfers to your site.

Here are some Great Home Business internet Marketing Tools to Help you Succeed!
Article Wizard

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Thursday, April 17, 2008

Home Business Search Engine Optimization

If you own a home business or affiliate marketing web site, you have to be realistic in asking yourself whether your site is search engine friendly. If it is not, this is the main reason why you are not making money online. Every home business internet marketer must understand that their site has to meet the expectation of the search engine algorithms of the search engine spiders or crawlers. How can you achieve this marketing strategy and succeed?

There are a number of key components that achieve successful home internet online marketing strategies.

Establish a Brand Name Domain

Your domain or internet business URL must have a domain name that is easy and not too long in length. A brand name is something people remember. Most importantly your domain must be a brand name rich in key words that is relevant to the content, theme or market niche you are trying promote as your home business.

Some key ideas to remember when constructing the ideal brand domain name are to avoid numerals, dashes, underscores and abbreviations. Use plain simple language relevant to the theme of your home or affiliate marketing business. Always try to implement a dot.com branding for you online business because this designation is very imprinted into the mindset of internet shoppers.

Read this article for more information on making a brand name:
How to establish Brand on the Web

Titles and Keywords are KEY!

Every single TITLE you use must CONTAIN the KEYWORDS relevant to your niche marketing business. These keywords MUST be the keywords being used by internet browsers and are totally appropriate to the topic material, content and themes of your home business marketing web site. Your title element is going to be a direct link to your internet affiliate business site.

Some key ideas to remember are that titles should be LESS than 50 characters which include the spaces between words. This allows you to describe a very specific title that will more likely be encapsulated in browser search engine results, and more likely tap raise you higher in search engine results. A good title will also attract the deep cycle buyers because of the attractive long tail search engine title you have adopted.

Here’s a great article on how to find the best and most relevant keywords for you home business:
Internet Marketing – Selecting Keyword Phrases

This tool will also be very helpful and profitable
How to Find Profitable Niche Markets – The Easy Way!

Internet Business Meta Element Strategies

Although the META name and description have lost some power in internet home business affiliate marketing, they are still powerful and must not be neglected. Meta elements are still very instrumental in the search engine crawler formulas. Both the Meta ‘name’ and Meta ‘description’ must also incorporate the keywords that you have researched for the premise of your home business website, affiliate sales page or blog. Meta tags still have a great deal of power in enhancing your home business search engine optimization and give your good page rankings in the search engines.

One great tool you can use to find that gold nugget niche product and a keyword rich marketing site is:

Home Business Niche Internet Marketing


Content is the Key to Home Business Success

Whatever you are trying to sell or service to promote, your site MUST contain relevant content that is rich in keywords that relate to theme of your home business site. This content must also be populated by an abundance of keywords and long tail key word phrases that fit into the categories and classifications the numerous search engines listing your site.

Content must contain information that is useful and helpful to the search engine browser. These are the searchers who are either looking for information, or products to help them in finding solutions to their problems. They need to be both entertained and informed as this is what will attract them to your site and bring them back. Information that is useful is something that acts as its own viral marketing in that the word will be spread throughout the net. Copied articles or useless information is simply bad marketing.

Fresh content will keep the site alive and vibrant and will always help in gaining higher rankings in the search engines.

If developing good quality keyword content poses a challenge to you take a look at:
Article Generator – Create Any Article in Just 8 Minutes!

Here’s a really useful article on how to achieve this objective:
Creating your Business Identity

Take the Time and Leverage your Links

Getting good quality links to sites relevant to the theme or topic of your marketing niche site will help you achieve higher rankings in the search engines. Both back links and out going links will add a great deal of credibility to affiliate web site because it shows the search engines you are serious business person and not just some spammer. Spend the time to create and develop serious and good quality links. The higher the ranking these outside site have, the quicker you will climb the ranks of the search engines.

All of the above will help you gradually achieve higher rankings in the search engines and greater marketing success in attracting high quality targeted customers to your internet business site. There are no quick fixes out there to achieve this goal. It takes time patience and constant nurturing to grow a successful internet business. Work at these tasks and you will succeed.

Take a look at this great tool:
The Affiliate Home Business Marketer’s Best Affiliate Friend.

And this article:
10 Steps to Getting Links to your Site

Saturday, April 12, 2008

Using Links to Drive Traffic to your Affiliate Site

Links are of particular importance to both Yahoo and Google. Getting good links builds the prestige of your web site or sales page and enhances your web presence in the process.

The best means to increasing your rank in the search engine is through attracting positive and high ranking external links. External links work in two ways. The first is by adding an external link from your site to somebody else’s web site. As an affiliate marketer and more important to you is getting the back link from their web site to yours. This is the most important process of productive link building.
The 4 Different Types of Links

There are 4 different types of links:

The most common form of a link is the Text Link. They are also know a static links and relate to a phrase or word and are most often in the form of a hyper link.
The next most common link is the picture or Image link. Here, the picture itself acts as the link through its code.

The next most common link is the address of the web page which is simply known as the URL Link.


The last type of link uses a programming code or language and creates what is called a Dynamic Link.

Links allow you to provide a navigation format for the browser crawlers which perform search engine optimization for your affiliate marketing site by allowing the algorithms to index and rank you site. This is how you get listed.

The search engines will follow the links from one web page to the next page. However, should the search engine crawler not be able follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.

The Two Types of Links Most Beneficial to your Home Business

The first link is actually the more important


One-way links - A one-way link is when another website links to you and you don't link back to them. They are more important to search engines and your marketing efforts because each link will have its value accessed according its relevance to the theme of your niche marketing web site. The text relating to the link must also be relevant to the content of the web page and to your site.

The next most important link to get is a Reciprocal link where other sites link back to your web site.

Use More Links for are Better Search Engine Optimisation

The more quality and relevant links that relate to the content of niche marketing page is the most productive way you can go. The better the quality the links, the better your ranking. One good quality link that ranks highly in the main search engine is worth 10 times more to you than 50 low ranking or non relevant links.

You can achieve higher rankings by finding links that relate to your most valued keywords. This is the key to finding your best quality links. Most importantly is to always remember that the keywords have to be those that people are searching for because if they’re not then the links you pick that relate to those keywords will little value to you. Check out this great site to learn more on link building and Online Marketing - Find The Perfect Mix.

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Monday, March 17, 2008

How to Incorporate eBay in Affiliate Marketing

Anyone involved in home business that uses affiliate marketing to generate income has to be painfully aware they are in competition with other affiliate marketers. The main reason why many internet home businesses fail is due to the reason they are all part of a big herd competing for the same small patch of grass. So, have you ever considered using eBay to enhance expand your marketing strategies?


Those who succeed in selling affiliate products do not follow the herd. They use creative and innovative ways to market their affiliate products by travelling the less well traveled path. Because they have less competition, they make money. I’m sure I don’t have to tell you just how huge eBay is right now. It’s an incredibly active market and offers an abundance of opportunities to increase your sales.


How to Funnel Targeted eBay Traffic to your affiliate links.


The first method to increase your exposure is to use eBay’s classified ads feature. Simply set up an account for yourself and advertise your products by including a link directly to your featured sales page for that item. The cost of the ads is relatively inexpensive and if you have a tracking feature such as Google analytics, you can see how much traffic you are generating and which ads are performing best. You may even find this advertising campaign to be much more cost effective and productive than some of your PPC ad campaigns.


Use eBay’s ‘About Me’ Page


Another way to promote your site or sales page is to use the About Me page. Here, eBay allows you to place outbound links to home business affiliate products’ pages. I also suggest you offer your reader an enticement to click on your link by offering something that is free but useful and informative.

I’m not saying it will necessarily generate a whole stream of traffic but it will generate some. Any viral marketing is inevitably going to have a ripple effect and create something positive.


Some of these visitors will only be clicking through to get the free information you’re offering. So, remember, if the free item consists of information such as a report or ebook you should also have sprinkled some of your affiliate links in the content to further entice your visitor to re-visit your page.


Create Multiple Stores Using EBay Feeders


If you’re the type who is really into deep affiliate niche marketing then you might want to create your own highly profitable niche stores by using eBay feeders. Here, you really focus on a very select and very targeted market.


Setting up a web site store to sell products might appear daunting but there is one product I recommend that you take a look at where you can do this in 4 easy steps. What’s great about this product is that you can repeat the process over and over again.


Have a look at:
Find A huge range of Niche Affiliate Marketing Products using E-Bay Feeder Stores. If you are into Product Niche Marketing then consider using: Create Your Niche Store in 4 Easy Steps


Having trouble finding Niche Markets or Need a Shortcut to Make Niche Marketing Easy?


Take a look at this great internet marketing tool. All you do is supply the imagination and this amazing tool Finds High Earning Niche Markets for You. Learn more about:The Easy Way to Niche Internet Marketing

Tuesday, March 11, 2008

Implementing Internet Search Engine Marketing

Every web site owner wants to achieve a high search engine ranking. This is how targeted customers find your site and you succeed at sales conversions. So, it it is crucial you consider how the search engines view your site as being the most vital marketing objective in succeeding with your home business or commercial site.


The same mentality must also apply if you are an affiliate marketer as well. This is important when you are trying to earn commission on the niche products you are trying to sell. Customers have to locate your products through surfing the search engines.


You can spend a lot of money just trying to be listed. However, there are also more economical means available for you simply by apply a few simple strategies to enhance your Internet marketing efforts.


Using Keywords in Internet Marketing


The first such way is take the time and really research the best key words that will be applicable to your site or blog. Your keywords have to appeal to the search engines. These central keywords should appear in your meta-tag, but remember, it’s not the number of keywords you put in the meta-tag but the quality. Search engines tend to ignore meta tags with over 255 characters so this is why you must choose your keywords wisely. Also, always remember to separate your keywords with commas.


The next important thing to remember is keyword density. If some or all of the keywords do not show up at least once in each and every web page, then the page simply will not be indexed. This is how the search engines connect your keywords to your web page.You have to build a keyword list for each individual page. Every single keyword phrase appear at least once on your page, but preferably twice or more.


Making your Website Search Engine Friendly


It is also vital that the website appeal not to the user but to the search engines as well. There are several things you can do to enhance the site t make it more bot spider friendly. The site should be appealing to the eye and have an easily navigable index that takes the visitor to where they want to go.


Here are a few tips to achieve this objective.


- Remember to in put the correct tags. It is better to always use the H1 tag than H2 or the others. You will have to adjust the font size back to normal, but that is a small adjustment. The reason to do this is because the the H1 tag is more noticed by the robot crawlers.It is also a good idea to always slip in your keywords into the H1 tag as well.


- Remember that the bots tend to overlook images when they are crawling your home business or affiliate marketing site. You can enhance your presentation to the search bots which are inclined to ignore graphics or pictures which are 1*1 pixels in size. The bots recognise the graphics are due to the alt tag. It is suggested you use a 1*2size transparent gif. The result is that the image will appear invisible, but will provide almost as much search engine impact as a full size picture.


- You should also include cross links on every web page because when one of your web pages is indexed, all your other pages get indexed in the process. You can put your links at the bottom of your site or affiliate pages. These are not there for the sake of your visitors, but are there simply for the sake of search engine spider bots.



Take at Look at These Tools To Drive Targeted Traffic to Your Site:



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The Affiliate Marketers Edge
WINNING over you affiliate competitors is all about how well you DOMINATE a NICHE. And DOMINATING a NICHE is all about KEYWORD short tail searches and KEYWORD PHRASES or long tail searches. This software gives you the edge in finding NICHES with HIGH VOLUME SEARCHES and LOW COMPETITION. Have a look at:
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Wednesday, March 5, 2008

Internet Marketing Keyword Research

To succeed in home business internet marketing, you have to understand your target audience and what they are searching for online. This is accomplished through keywords and what surfers use to find websites related to their search terms. Through niche internet marketing you will be able to gain good rankings in the search engines and draw visitors to your site, blog or sales page.


Determine the Mindset of your Target Audience


It is vital that you optimize your web pages for keywords and keyword phrases. If you base your decisions on what nobody is searching for then your all your efforts will be in vain. Keywords must not be too broad or too general. Also the content of your site and the keywords used in your Meta tags must also duplicate what your targeted audience is searching for when they surf.


Finding the Best Keywords


The most important first step is to make sure your content contains the right keywords that are unique to your targeted audience. There are a number of free resources that can assist you in researching the keywords used by your market. (See menu at right side of page). Remember the following guidelines:


1) Keywords or phrases must contain two to four words
2) Make your keywords distinct and relate them to geographical, your topic matter, or the product
3) Ensure you use keywords relevant to internet business
4) Don’t use keywords that are general or overly competitive keywords
The keywords or phrases you use must be common enough so the surfer will use them. However, they should also be selective enough so they don't return millions of competitive matches.


The majority of surfers use a two to four word phrase when seeking out information on a service or product, so remember that the phrases used can be very relevant. Consider that if you are offering a product that is a home study course for writing on the web, or affiliate marketing, it would be fruitless to focus on keywords such “online courses” or “internet marketing”. But if you used something like New York freelance writing course” or “London based home business affiliate marketers”, you would attract attracted very specific and high quality targeted traffic.


Tips to Avoid Using the Wrong Keywords


Avoid using single key words as they are ineffective and often too general. Also it is best to avoid the most popular keyword phrases or general keyword phrases because the competition will be so high you won’t get any search engine ranking of any note. You’ll be buried in the rest of the heap with no chance of getting sales conversions.


Don’t waste your time on popular phrases of any kind as your ranking competitors will be listed in the top rankings simply because they have had a web presence for some time and will be hard to de-throne. Ask yourself what they don’t have or are not using.


How to use Search Engine Optimization Effectively


Although Meta tags are not as crucial as they used to be, they are still a very important feature to use properly in optimising your page. If you’re not exactly sure what a Meta tag is, then simply put they are elements of HTML coding on a website.


The search engines robots use Meta tags to establish what the site is about and in indexing a website. The majority of Meta tags are located in the 'header' code of a website. The most crucial tags are the:


-Title Tag
- The Description Tag
- The Keywords Tag.


There are hundreds of search engines and they all have distinct rules in how tags are used, and the number of how many characters they should include. However, one of the most vital things to remember is learn the rules of the 3 biggest search engines, being Google, Yahoo and MSN. Once you learn and understand the rules the big three use then you'll be targeting 90% of potential web surfers.


As the search engines robots crawl about your site they will soon learn the relevance of your keywords, and keyword phrases as they relate to the content of your site. The more you can incorporate this relevance to your site you will attain higher ranking in the process.


You can find yourself a great deal of specialty niches and micro niches by incorporating Keyword Niche Internet Marketing or How to Find Profitable Niche Markets – The Easy Way! into your home business internet marketing strategy.

Another great approach is to take a look at Get your Site in the FIRST PAGES of Search Engines within 30 DAYS. Guaranteed or Your Money Back!

Friday, February 29, 2008

How to Make Profit with Affiliate Marketing Products

Affiliate product marketing may seem easy especially if you are a newbie and dazzled by all the online hype. But, as you delve deeper you discover that you can be overwhelmed by all the possible available marketing tactics. The good news is that there is a simple but effective strategy you can adopt to succeed in affiliate marketing.


There are several basic steps you need to follow:


Finding Affiliate Products to Promote


You need something to sell in the first place. There are 3 basic places where you can have access to a whole assortment of products suitable to the niche you want to direct your marketing strategy. From tools, specialty gift stores, digital products you have to decide on what to sell. Here are some of basic necessary sites you want to join – all free of course.


Some of these will provide you with great marketing tools such as banners; email marketing campaigns and much more. Extensive marketing statistic tools will let you know how effective your marketing campaigns are working. Make sure you familiarise yourself with what analytic tools each site offers to help you succeed as an affiliate.


www.clickbank.com
www.commissionjunction.com
www.paydotcom.com
www.amazon.com
www.ebay.com
www.cafepress.com


Make sure you understand what you will be earning with each product as the lower the cost of the product, the lower your commission which should preferably be in the nature of 50%.


Is There a Demand for your Affiliate Marketing Products?
There is no point in expending a lot of effort in a product or product line if there is no demand for the product. Yet, many affiliate marketers repeatedly fall into this trap. Why? The reason is simple – they are thinking like marketers and not consumers.


Always put yourself in the place of your potential customer. You do this by researching what a potential customer or your targeted traffic is looking for, or in other words – the keywords or keyword phrases they are using.


People who are surfing are looking for information or a product that will satisfy a need or solve a problem for them. These are the people who are looking to buy. The product you sell and in how engage in internet marketing should be offer your targeted traffic a solution to their problem and the benefits they will reap by purchasing the affiliate product you are marketing.


By focusing on this simple but basic premise and aligning your online marketing campaign accordingly, you are far more likely going to succeed in affiliate marketing.


Successful Affiliate Marketing Needs Powerful Keyword Rich Content


Spread the word by writing articles. Writing can be daunting but if you want to quickly create an a keyword rich article in under 8 minutes and develop a whole series of related articles using a collection of keywords or phrases then I suggest you look at:
Article Generator – Create Any Article in Just 8 Minutes!



Or this other great content generator tool:
Instant Article Creator Software


And, if you want to submit this article free to 660 content article sites for a great viral marketing campaign, then have a look at:Submit Your Article to 688 Content Directories


You can also promote your product, website, sales page, blog by participating in forums and other blogs. By doing so in forums or blogs relevant to your niche you will also generate powerful back links that will help you in better Search Engine Optimisation. Always include your link and especially in your email.


By taking the time to contribute you will reveal yourself as being an expert on your niche topic and gain credibility along with building customer base. This is all FREE Advertisement.


Create a Professional Web Site or Blog


If you plan to be an affiliate marketer and want to develop your own site or store, it is vital you do so properly by using a good web host and setting up your site to be user friendly.


One sure way to build a professional site is to use a reputable web host. Yes, they do cost a bit of money, but if you are building a site to earn money, then use a good one. One of the best around is:Sitesell – 62% of Sitesell Owners are in the Top 30% of Most Popular Sites


There are also some great sites that set up your niche store in no time, each with a unique and powerful presentation to lure your targeted visitors into sales conversions.


The one I recommend you look at is:Create Your Niche Store in 4 Easy Steps Using Ebay Feeders



With this product you easily create a host of specialty keyword niche specialty stores to market a vast range of affiliate marketing products.



By starting out right and using the best available marketing software tools to promote your affiliate product you are sure to succeed and make a good profit from your marketing endeavours.


Saturday, February 23, 2008

Search Engine Internet Marketing Management

Getting your website placed high in the SEO rankings will clearly be beneficial in attracting targeted visitors because your site is easier to find. Search Engine Optimization for any home business site should be one of your most important and a primary marketing strategy.


SEO marketing is especially vital for any internet business promoting affiliate marketing products. You can only make sales if you attracting targeted visitors to sales page, site, forum or blog. There are many products out there that will help in getting internet exposure and thereby increase your rankings. Some individual home business owners spend a lot of their capital on this very purpose. In truth though, you don’t have to have to necessarily spend a lot of money to accomplish this goal.


How? You can do a lot of this yourself. Begin by re-working the keywords you have selected as your focus. Design these keywords to appear natural and thus more pleasing to the search bots.


Although not once as important as it used to be, you should also give thought to the words you include in your Meta tag. Remember that you should separate your keywords with commas and also, don’t overload the Meta tag with too many keywords as the S.E.’s tend to match your Meta Tag keywords with the actual keywords you have used in your site. Another factor to keep in mind is the density of keywords used on each page so you must insure that every keyword used in your Meta Tag is used on every single page of your site at least once or better yet, twice.


Too many keywords and your page ends up looking fake as end you end up trying too hard to accommodate all the keywords selected in the Meta Tag. Pare that list down and you will be then able to create ad copy or information that appears much more natural to the bots. This simple step in itself can boost your SEO ranking by quite a jump.


Remember, the content of the site itself must be designed to be bot friendly. The bots must be able to find the site easy to explore. Cause, if the bots don’t find the site appealing, how do you think your sales page will appear to any visitors surfing.


The following also provides some additional tips that will not only draw attention to the site itself by surfers but also more importantly by the search bots:


-Always use tags in your headings. One good point to member is that H1 Headings are much more noticed than H2 or H3 Headings. The one drawback to using H1 Headings for all your headings is that the browsers make the font a bit too oversized. To solve that, you can only use a H1 tag with a Font size tag to bring it back to normal size. But by using H1 instead of lower headlines, you will be much more noticed by the search spiders.


-When you are importing a picture or some other type of graphic, it is also vital to remember to employ the Alt-tag to offer alternative text for the browsers that does not show graphics. The reason is because the search engine bots usually overlook graphics especially images containing 1*1 pixels in size. The SE’s will only know if the images are there because of the alt tag. This will give your site or page more presence.


- Another good thing to remember is to include cross links to every page on your site so that when one of the pages is indexed then the rest of them are automatically indexed as well. The links are not only helpful to your visitors in navigating your site they are well received by the bots in the process.



Just my incorporating these simple tips into your site, you will immediately not only make your affiliate sales page or web site more friendly and get more potential sales conversion, but the bots will give your site a much higher overall ranking in addition. Take the time and have another good look at your site. A bit of tinkering can go a long way.



Try these SEO Marketing Tools to Increase your Search Engine Ranking



WINNING over you affiliate competitors is all about how well you DOMINATE a NICHE. And DOMINATING a NICHE is all about KEYWORD short tail searches and KEYWORD PHRASES or long tail searches. This software gives you the edge in finding NICHES with HIGH VOLUME SEARCHES and LOW COMPETITION. Have a look at:
The Affiliate Home Business Marketer’s Best Affiliate Friend.




Traffic Secret Revealed – JOINT VENTURES!

Learn more about how JOINT VENTURES has become one of the best kept secrets to win big by getting HIGH VOLUME TRAFFIC and converting to big SALES CONVERSIONS. Learn more about this highly profitable software:
JOINT VENTURE Internet Marketing SECRETS




The Best of Viral Marketing
Grow your subscriber’s list 3 times faster with this new VIRAL MARKETING BREAKTHROUGH! Word of Mouth Advertising that is just too amazing. Watch your sales and adsense conversions soar through the roff. Take a peek at :
Viral Marketing Breakthrough

Wednesday, February 20, 2008

Strategy to Create Brand Products for Internet Marketing

Whether you are operating a home business or selling affiliate marketing products, you have to make your product distinct and unique. This is known as Product Branding. And no, you don’t have to be a big corporation to achieve this. It’s about how you market your product on your website, sales page, or other ad campaigns.


Product Branding successfully occurs when your product leaps out at a targeted market or niche, and because of the manner in how you present your product or service you are selling online. It doesn’t necessarily mean you have to compete in the same manner everyone else is when selling the same or similar product. That’s how Product Branding makes you different simply because you have put your spin in how you are marketing an affiliate product for example.


How do you achieve this? The best way to accomplish successful product branding is through niche marketing. Jackie Robinson was not the first man to play professional baseball, but he was the first Afro American to do so. Break this down into gender, race religion, geographic regions etc. As you spin further afield in your marketing research, you will find new niche markets. These are potential sales conversions and are potential customers who will have different reasons for buying your affiliate product or service.


Don’t waste your time playing in the same sand box as everyone else. Find a whole new playground to market your products on the internet.


Every product can be marketed or spun differently to a different niche markets. But, remember, marketing is not about the product itself but what the product will do for your potential market. Customers want to know what benefits this product will offer; how the product will solve problems or enhance the quality of their lives.


Every Product or Service you market online has to be marketed as a solution for a multitude of needs. And if, you can be first in uncovering a potential new niche, you will have found the affiliate marketers elusive pot of gold.


Branding is also not just how you spin the product, it’s also about your company and the image of the person behind the home based business or service – this means you! It’s also about integrity and the integrity of your business. It’s about how you present your business to the outside world.


When you put all these factors together, you have succeeded in creating something unique. This is how you brand market any product, service, or succeed in making affiliate marketing sales over a hoard of other competitors. Always keep these points in mind when deciding on a product to sell, the internet marketing research you conduct, and above all else – your targeted market.



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Sunday, February 17, 2008

Essential Rules of Successful Internet Marketing

The prime purpose of any Internet marketing strategy is to attract anyone who is interested in what your site, sales page, blog or forum offers. This primarily revolves around information, a service, or a product (yours, affiliate product or both), and preferably some combination of the three. This is your primary purpose in attracting targeted traffic.


Your second objective is the conversion of this traffic into making a purchase. Although this seems obvious, all too many people get sidetracked from their marketing objectives.


Make this your mantra as an online home marketing entrepreneur.


Targeted Traffic + Conversions = Sales


If you always keep this simple formula as your focus, you will be better able to focus more specifically on your online internet marketing endeavours. As a result of this focus you can achieve your objective in attracting targeted traffic to your online business. More importantly, this focused traffic will result in more conversions and sales.


There are 7 essential rules which are not only the principals of affiliate internet marketing, but all other forms of online marketing. If you follow these rules closely, you avoid not only wasting a lot of your time, but also on money wasting gimmicks along the way, especially if you are new to the game of internet home business.


Here they are. Follow them wisely.


1. Marketing Involves a Certain Degree of Hazard


Internet marketing of your service, your product, or an affiliate product involves trying out a marketing strategy consisting of something that has just come out onto the market or in mimicking an existing online strategy. Simply put, you must be prepared that there will always be a possibility that the strategy you use either doesn’t work very well or doesn’t work at all. It happens to everyone.


Yes, it does seem like the internet marketing strategies we employ are not all that dissimilar from trying our luck in a casino.


However, there is much we can do to keep the risk at a minimal, especially if we are prepared to do what it takes to turn the risk into our advantage. We need to know and apply some of the basic principals that e especially need for internet marketing. These basic skills entail learning how pay per click works, writing good ads because we took the time to properly research keywords, and by clearly identifying just what exactly what our targeted market is looking for when they are searching, and where they are doing the searching.


2. Don’t Jump into Your Campaign Feet First.


Test the marketing waters of your online advertising campaign by starting out small. This reduces your capital output and saves you a lot of time from wasting yourself on a fruitless internet marketing plan. And, if your test shows results work, you can quickly build on your campaign and monetise through the resulting sales. This is how you succeed.


3. Consistency is Essential


You cannot succeed if you apply yourself in fits and starts. Those who succeed make a point to accomplish something everyday. They do not stop to take breaks or mope around. They are constantly tinkering with existing marketing strategies, building on ones that show promise or trying out new ones. This is really the difference between success and failure.


Your short range plan should include your determination to accomplish at least 5 things or objectives to complete the following day. It could trying a new add, writing an article, contributing to one more forums or blogs, or making links for example. Think of a snowball being gently nudged downhill.


By writing out these objectives the day before, your mind will also be subconsciously working on them as well so you will be inclined to be more creative when you work on the tasks you set out the day before. This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.


4. Watch Your Cash.


Take your time in deciding what you want to spend on a monthly basis. Keep you outlay small as you learn and grow. Ask yourself whether the expense has met your goals for that cash outlay.


Buy what you can afford, and don’t buy anything that looks too good to be true. No matter how much there is on internet marketing gimmicks, research each product you are thinking of buying carefully. Always check out the refund polices.


5. Use Multiple Online Marketing Strategies.


The possibilities where you can now advertise affiliate marketing products or services covers many different possible sources and venues from which to drive traffic, conversions and sales. Sites like Facebook, Squidoo, Digg It, and venues like Ad Sense, PPC, article sites, blogs and forums, newsletters, email marketing are just some of the most basic viral internet marketing strategies available.


Use as many of these online internet marketing venues as possible to increase the possibility of your success. Some of these will work well for you and some may not. It’s up to you and your efforts to find which does and which doesn’t work. It only takes one successful marketing campaign to make those sales!


6. Be an Effective Copywriter.


If you are an internet marketer then any ad you write, whether it is a 2 line Pay Per Click Ad, a blog post, or an e-book, is about being able to write good, effective copy. It is vital that you take the time to learn this skill well. There’s a ton of information available but please keep in mind it is an essential skill to master.


Clearly, the most important aspect of this skill is to learn how to write a powerful and effective keyword rich, headlines to prompt your targeted customer to click to your site, If you aren’t grabbing a potential visitor’s interest right away, you’re losing out big time.


7. Always Track Your Internet Marketing Campaigns.


Obviously the most successful comes to nought if you discover you are having success with one or more campaigns but can’t tell which of the ones you are using are working. A successful affiliate marketer or service provider has to be able to track what is going on with each marketing campaign to learn the results.


If one isn’t working that well, you can re-examine your online strategy to find out through trial and error what is going to drive visitors to your home business, site or page. Many of these tracking systems can be tested for free as a feature of many of the advertising venues.


There is one particular strategy that works called split testing. This can also be done for free, and is a very profitable marketing technique. Basically split testing entails making minor changes to a headline, an ad words ad or a landing page, and by testing it with your current version of the ad copy your are using. A simple twig can create incredible returns.


The important lesson with any kind of internet marketing is be proactive, write well, keep it small and test through tracking the online advertising campaign. Only those who hesitate or do nothing will fail.


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Monday, February 11, 2008

5 Common Affiliate Niche Marketing Mistakes

Making money in affiliate niche marketing can only be achieved by finding the right niches. A profitable niche market must consist of being the right size with the least amount of competition. Successful affiliate marketers using niches to earn income know this as a simple basic fact. Anything else will fail.

It is also true that most people who are trying to sell affiliate products do fail and most consistently. Affiliate marketers don't achieve success because they make the same common mistakes.

Let’s examine these five most common affiliate marketing mistakes in more detail. When we recognize our mistakes we can better avoid them.

Successful Internet Affiliate Marketing is NOT about Personal Interests

One of the most common perceptions about becoming successful in affiliate marketing is to promote products revolving around your own personal interests. This is mostly false. Promoting an affiliate product is about marketing.

It is about supply and demand. Often, there’s either too many people who are promoting the product and nobody makes any money, or there are too few people who are interested. The product you market as an affiliate must solely be due to demand for the product with the least amount of competition. Anything else is doomed to failure.

People are NOT interested in your Niche

Finding a niche that will generate a high stream of income means there is a demand. If nobody is interested in what you are selling, you simply will be wasting a lot of valuable time because you will not make sales. Don’t waste your time with a niche that is not profitable.

Too Much Affiliate Niche Competition

This simply boils down to the simple rule that a saturated niche market is too competitive and is also a waste of time. If too many people are promoting your niche products then how can you possibly make money? You can’t.

Research is vital when you are looking for a profitable niche. Find a niche market that has minimal competition. Don’t market the same niche as everybody else.

Don’t Advertise a Profitable Niche to Everybody Else

When you find a profitable niche, don’t advertise it. Many affiliate marketers will try and promote their niche through article writing. Well, as soon as all your potential competitors learn about your profitable niche, how long do you think it will stay profitable once everybody knows about it?

Don’t Jump into a Niche Blindfolded

Just because you think it might be a smart or clever idea, or you stumble upon somebody else’s suggestion about a profitable niche, always research it first. Many affiliate marketing hopefuls often leap into spending a great deal of effort without conducting the necessary research first. This more often than not results in tragedy. They make no money.

Where to Find Profitable Affiliate Marketing Niches

Although there are a lot of free online tools to help you complete your research, they are very time consuming. There are two great online internet affiliate niche marketing software tools that will help you save yourself a bundle of time in your niche marketing research. The first niche affiliate marketing research tool is called:
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The other great online internet niche affiliate marketing software tool to help you is called:
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If you are really serious about succeeding in affiliate niche marketing then I recommend you examine both these tools as they are both super tools that save you a bundle of time and make you a lot of money.

Saturday, February 2, 2008

How to Drive a High Volume of Targeted Traffic to your Home Business Site

The success of every home based affiliate marketing business is based on how much volume of targeted traffic you attract to your website, blog or online ecommerce store. Despite the endless hype and gimmicks in how to attract traffic to your home business, there is one way that persistently works all the time.

One of the biggest keys to attracting targeted visitors to your home business site is through content. Content is still king! The majority of people searching the web are seeking information. They are seeking not only quality information to inform them, but they are also interested in fresh material. They are interested in new products, new techniques, new processes, and new ideas.

People want solutions to problems. They want to be able to do things better and improve their business and their quality of life. This is the core of the content that you need to put on your online business affiliate products site.

Quality Content Attracts High Quality Targeted Traffic
There is no home business that should strive to be a bit something to everyone. This is the route to failure. The topic range which your affiliate site must focus its attention on should only be on a chunk or a slice of a topic. Don’t just think ‘home renovations’ for example. Narrow your focus more tightly and maybe think ‘kitchen remodelling’ or even just ‘kitchen cabinets’ as being the core of your site along with very specific affiliate products you want to sell.

Slice your market into a high focused group of potential customers. Study what your market is searching for online. It will not take you long to discern your highly profitable niche topics. You may also happen upon some very substantially profitable sub niche marketing topics in the process. Use this information to design your site and hence, your content, based on quality keywords and keyword phrases.

Quality and novel article content achieves all these objectives.

Keeping your Home Business Content Fresh
Clearly, there’s the one big drawback with this approach. You need to put fresh ideas on your affiliate product site every day. How can you do this?

First, you want to bookmark any every useful site that can give you ideas and articles you can add to your site. A little research should give you an abundance of possibilities. For example, just google the term, ‘free article content’. There are tons of free re-printable articles you can use.

The problem though is that the search engines likes fresh material not hand me downs. One step you can apply is to re-write the material significantly enough that it is now a brand new article.

Better yet is to create your own fresh new material. This is a lot of work as it requires research and a lot of time. You can now eliminate this hassle because there is one neat product you can use to write a novel, targeted, keyword rich article in eight minutes. This affiliate product income article generator is called Article Wizard. This nifty little product literally sets up your article for you and virtually writes it at the same time. Essentially, you can create a one week supply of fresh article content material for you home business in about an hour’s time. Time is money right? You can’t lose when you create top notch keyword rich to attract high targeted traffic to your affiliate home based business can you?

If you’re savvy enough to understand the importance of content then I strongly suggest you give Article Wizard a look.