How to Incorporate eBay in Affiliate Marketing

Anyone involved in home business that uses affiliate marketing to generate income has to be painfully aware they are in competition with other affiliate marketers. The main reason why many internet home businesses fail is due to the reason they are all part of a big herd competing for the same small patch of grass. So, have you ever considered using eBay to enhance expand your marketing strategies?

Those who succeed in selling affiliate products do not follow the herd. They use creative and innovative ways to market their affiliate products by travelling the less well traveled path. Because they have less competition, they make money. I’m sure I don’t have to tell you just how huge eBay is right now. It’s an incredibly active market and offers an abundance of opportunities to increase your sales.

How to Funnel Targeted eBay Traffic to your affiliate links.

The first method to increase your exposure is to use eBay’s classified ads feature. Simply set up an account for yourself and advertise your products by including a link directly to your featured sales page for that item. The cost of the ads is relatively inexpensive and if you have a tracking feature such as Google analytics, you can see how much traffic you are generating and which ads are performing best. You may even find this advertising campaign to be much more cost effective and productive than some of your PPC ad campaigns.

Use eBay’s ‘About Me’ Page

Another way to promote your site or sales page is to use the About Me page. Here, eBay allows you to place outbound links to home business affiliate products’ pages. I also suggest you offer your reader an enticement to click on your link by offering something that is free but useful and informative.

I’m not saying it will necessarily generate a whole stream of traffic but it will generate some. Any viral marketing is inevitably going to have a ripple effect and create something positive.

Some of these visitors will only be clicking through to get the free information you’re offering. So, remember, if the free item consists of information such as a report or ebook you should also have sprinkled some of your affiliate links in the content to further entice your visitor to re-visit your page.

Create Multiple Stores Using EBay Feeders

If you’re the type who is really into deep affiliate niche marketing then you might want to create your own highly profitable niche stores by using eBay feeders. Here, you really focus on a very select and very targeted market.

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Implementing Internet Search Engine Marketing

Every web site owner wants to achieve a high search engine ranking. This is how targeted customers find your site and you succeed at sales conversions. So, it it is crucial you consider how the search engines view your site as being the most vital marketing objective in succeeding with your home business or commercial site.

The same mentality must also apply if you are an affiliate marketer as well. This is important when you are trying to earn commission on the niche products you are trying to sell. Customers have to locate your products through surfing the search engines.

You can spend a lot of money just trying to be listed. However, there are also more economical means available for you simply by apply a few simple strategies to enhance your Internet marketing efforts.

Using Keywords in Internet Marketing

The first such way is take the time and really research the best key words that will be applicable to your site or blog. Your keywords have to appeal to the search engines. These central keywords should appear in your meta-tag, but remember, it’s not the number of keywords you put in the meta-tag but the quality. Search engines tend to ignore meta tags with over 255 characters so this is why you must choose your keywords wisely. Also, always remember to separate your keywords with commas.

The next important thing to remember is keyword density. If some or all of the keywords do not show up at least once in each and every web page, then the page simply will not be indexed. This is how the search engines connect your keywords to your web page.You have to build a keyword list for each individual page. Every single keyword phrase appear at least once on your page, but preferably twice or more.

Making your Website Search Engine Friendly

It is also vital that the website appeal not to the user but to the search engines as well. There are several things you can do to enhance the site t make it more bot spider friendly. The site should be appealing to the eye and have an easily navigable index that takes the visitor to where they want to go.

Here are a few tips to achieve this objective.

- Remember to in put the correct tags. It is better to always use the H1 tag than H2 or the others. You will have to adjust the font size back to normal, but that is a small adjustment. The reason to do this is because the the H1 tag is more noticed by the robot crawlers.It is also a good idea to always slip in your keywords into the H1 tag as well.

- Remember that the bots tend to overlook images when they are crawling your home business or affiliate marketing site. You can enhance your presentation to the search bots which are inclined to ignore graphics or pictures which are 1*1 pixels in size. The bots recognise the graphics are due to the alt tag. It is suggested you use a 1*2size transparent gif. The result is that the image will appear invisible, but will provide almost as much search engine impact as a full size picture.

- You should also include cross links on every web page because when one of your web pages is indexed, all your other pages get indexed in the process. You can put your links at the bottom of your site or affiliate pages. These are not there for the sake of your visitors, but are there simply for the sake of search engine spider bots.

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Internet Marketing Keyword Research

To succeed in home business internet marketing, you have to understand your target audience and what they are searching for online. This is accomplished through keywords and what surfers use to find websites related to their search terms. Through niche internet marketing you will be able to gain good rankings in the search engines and draw visitors to your site, blog or sales page.

Determine the Mindset of your Target Audience

It is vital that you optimize your web pages for keywords and keyword phrases. If you base your decisions on what nobody is searching for then your all your efforts will be in vain. Keywords must not be too broad or too general. Also the content of your site and the keywords used in your Meta tags must also duplicate what your targeted audience is searching for when they surf.

Finding the Best Keywords

The most important first step is to make sure your content contains the right keywords that are unique to your targeted audience. There are a number of free resources that can assist you in researching the keywords used by your market. (See menu at right side of page). Remember the following guidelines:

1) Keywords or phrases must contain two to four words
2) Make your keywords distinct and relate them to geographical, your topic matter, or the product
3) Ensure you use keywords relevant to internet business
4) Don’t use keywords that are general or overly competitive keywords
The keywords or phrases you use must be common enough so the surfer will use them. However, they should also be selective enough so they don't return millions of competitive matches.

The majority of surfers use a two to four word phrase when seeking out information on a service or product, so remember that the phrases used can be very relevant. Consider that if you are offering a product that is a home study course for writing on the web, or affiliate marketing, it would be fruitless to focus on keywords such “online courses” or “internet marketing”. But if you used something like New York freelance writing course” or “London based home business affiliate marketers”, you would attract attracted very specific and high quality targeted traffic.

Tips to Avoid Using the Wrong Keywords

Avoid using single key words as they are ineffective and often too general. Also it is best to avoid the most popular keyword phrases or general keyword phrases because the competition will be so high you won’t get any search engine ranking of any note. You’ll be buried in the rest of the heap with no chance of getting sales conversions.

Don’t waste your time on popular phrases of any kind as your ranking competitors will be listed in the top rankings simply because they have had a web presence for some time and will be hard to de-throne. Ask yourself what they don’t have or are not using.

How to use Search Engine Optimization Effectively

Although Meta tags are not as crucial as they used to be, they are still a very important feature to use properly in optimising your page. If you’re not exactly sure what a Meta tag is, then simply put they are elements of HTML coding on a website.

The search engines robots use Meta tags to establish what the site is about and in indexing a website. The majority of Meta tags are located in the 'header' code of a website. The most crucial tags are the:

-Title Tag
- The Description Tag
- The Keywords Tag.

There are hundreds of search engines and they all have distinct rules in how tags are used, and the number of how many characters they should include. However, one of the most vital things to remember is learn the rules of the 3 biggest search engines, being Google, Yahoo and MSN. Once you learn and understand the rules the big three use then you'll be targeting 90% of potential web surfers.

As the search engines robots crawl about your site they will soon learn the relevance of your keywords, and keyword phrases as they relate to the content of your site. The more you can incorporate this relevance to your site you will attain higher ranking in the process.

You can find yourself a great deal of specialty niches and micro niches by incorporating Keyword Niche Internet Marketing or How to Find Profitable Niche Markets – The Easy Way! into your home business internet marketing strategy.

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