Creating Search Engine friendly content is crucial if you want to improve your page rankings with the search engines. Every home business web site or affiliate marketer needs to learn how to craft their content which appeals to the search engines. SEO is a challenging concept that is difficult to master. Here are a few home business resource tips to enhance your chance to get your site ranked higher and to be more visible.
How to Craft Content which is Search Engine Friendly
Although the use of key words is an important inclusion, you must do so in a manner the content will be written for your target audience and not the search engines. Loading up your first paragraphs with too many keywords can cause you to be penalised as the SEO algorithms have wised up to that tactic. Also, such tactics are a complete turn off to your potential customers or clients as well.
When you write content, do so as if you were having a conversation or speaking to your targeted audience. The use of keywords should not be more than 2 percent. Also, remember not to include text embedded images or Flash because the search engines do not acknowledge them. What does work well though is to use alt image tags instead. Each picture should accompanied by a sentence or so of text containing a couple or so keywords. You should also include heading tags but don’t try to trick the search engine by using keywords which are the same colour as your web page. The search engines will penalise you.
How to Write Good Copy Content
Your home page is key. Don’t ramble by trying to include a lot of keywords. The writing must be tight, concise and informative to entice the visitor to explore your site further. This means you have to be very precise in choosing which key words you want to optimise to get maximum affect. Creating a landing page may allow you to increase the number of keywords you want to include.
Remember that the main premise or reason why people want to visit your site is to learn more information about your area of expertise or they have come to page seeking to solve a problem. Your content should be designed along those lines of thought. It’s not about making the right sales pitch but being able to offer them useful and informative information, or telling them how you can solve their problem to fill a need. The question to ask yourself when you write – what are the benefits a reader might gain from using your product or service?
Writing content that appeals to your targeted market audience AND the search engines is something that should be done in conjunction.
Saturday, July 26, 2008
Monday, July 14, 2008
How to Attract Perpetual Traffic to your On-Line Business
Attracting targeted traffic to your home business website can be achieved using a variety of techniques. If used in tandem, it is very possible if not likely that can actually achieve a perpetual traffic system. It takes work, patience and some tweaking to get it right but it can be done.
Here are the best techniques to create perpetual targeted traffic to your internet business:
• Create original reports, articles and ebooks that are viral. Any article or ebook you generate must be an informative original work and must contain useful or helpful information. You make your work viral by including a backlink to your site or specific web page. Asides from generating traffic by readers clicking onto your backlink because they like what you wrote, other web masters will include your work in their sites. The resulting affect will spread virally generating even more traffic because good quality articles are invariably spread about the net.
• Include RSS Feeds and Blog Sites to Spread the Word. RSS Feeds can be employed to attract fresh content to your web page and spread new content as well. Encourage readres to comment on your site or affiliated blog. This in itself will generate new content simply to keep your site refreshed. However, one caution is that you might need to add some anti spam software so you don’t get inadvertently penalised because someone abused the use of your site.
• Create Lists to Attract Repeat Visitors. Offer your readers something free such as an informative newsletter or an ebook which contains backlinks once again. Include an option on your site which allows the reader to email your article or web page to a friend.
• Build Back Links with a Social Bookmark. Make sure that your visitors can use a social bookmark to add your site to their favourites as this will generate valuable back links for you online business. Use programs like Blogroller.com, www.Addthis .com, or social networks like Digg It, Facebook, www.Technoracti.com, www.Squidoo.com or www.Zimbio.com to generate more back links and to gain greater visibility.
• Create an Affiliate Program if you Sell a Product. Whatever your product and if it is an original product, you can create an affiliate program which pays a commission to your affiliate agents. In the process these agents will create their own sites and articles to spread the word about your product. This in turn will drive tons of perpetual traffic your site, creating many more valuable back links in the process.
• FaceMake Every t of your Web Site Automated. A secure automated system such as PayPal or other noted and secure payment systems should be in place to satisfy the security concerns of potential customers. This should equally apply to your AR system, PPC clicks or use direct deposit such as through Google to free up your time.
• Create Joint Venture Alliances with Webmasters Similar to your Niche. The purpose is that it offers both parties an opportunity to scratch each other’s back which helps create and develop many more valuable additional back links. Remember though, the higher their ranking on the web will add more weight or value to the back link which increases your own ranking within the major search engine. One high ranking back link can be worth more than 5, 10 or even many more low ranked back links.
• Use PPC Advertising Wisely to Generate Traffic. This can be costly if done incorrectly. Make sure you are budgeted and know what you are doing before employing PPC to generate traffic. Sometimes, the lesser competitive keywords may be more cost effective.
There are many proactive steps you can employ to generate a perpetual targeted traffic system to web site or blog. If something isn’t working, don’t wait – keep tweaking until it does work. That little bit of effort can make all the difference between success or failure.
Here are the best techniques to create perpetual targeted traffic to your internet business:
• Create original reports, articles and ebooks that are viral. Any article or ebook you generate must be an informative original work and must contain useful or helpful information. You make your work viral by including a backlink to your site or specific web page. Asides from generating traffic by readers clicking onto your backlink because they like what you wrote, other web masters will include your work in their sites. The resulting affect will spread virally generating even more traffic because good quality articles are invariably spread about the net.
• Include RSS Feeds and Blog Sites to Spread the Word. RSS Feeds can be employed to attract fresh content to your web page and spread new content as well. Encourage readres to comment on your site or affiliated blog. This in itself will generate new content simply to keep your site refreshed. However, one caution is that you might need to add some anti spam software so you don’t get inadvertently penalised because someone abused the use of your site.
• Create Lists to Attract Repeat Visitors. Offer your readers something free such as an informative newsletter or an ebook which contains backlinks once again. Include an option on your site which allows the reader to email your article or web page to a friend.
• Build Back Links with a Social Bookmark. Make sure that your visitors can use a social bookmark to add your site to their favourites as this will generate valuable back links for you online business. Use programs like Blogroller.com, www.Addthis .com, or social networks like Digg It, Facebook, www.Technoracti.com, www.Squidoo.com or www.Zimbio.com to generate more back links and to gain greater visibility.
• Create an Affiliate Program if you Sell a Product. Whatever your product and if it is an original product, you can create an affiliate program which pays a commission to your affiliate agents. In the process these agents will create their own sites and articles to spread the word about your product. This in turn will drive tons of perpetual traffic your site, creating many more valuable back links in the process.
• FaceMake Every t of your Web Site Automated. A secure automated system such as PayPal or other noted and secure payment systems should be in place to satisfy the security concerns of potential customers. This should equally apply to your AR system, PPC clicks or use direct deposit such as through Google to free up your time.
• Create Joint Venture Alliances with Webmasters Similar to your Niche. The purpose is that it offers both parties an opportunity to scratch each other’s back which helps create and develop many more valuable additional back links. Remember though, the higher their ranking on the web will add more weight or value to the back link which increases your own ranking within the major search engine. One high ranking back link can be worth more than 5, 10 or even many more low ranked back links.
• Use PPC Advertising Wisely to Generate Traffic. This can be costly if done incorrectly. Make sure you are budgeted and know what you are doing before employing PPC to generate traffic. Sometimes, the lesser competitive keywords may be more cost effective.
There are many proactive steps you can employ to generate a perpetual targeted traffic system to web site or blog. If something isn’t working, don’t wait – keep tweaking until it does work. That little bit of effort can make all the difference between success or failure.
Saturday, July 5, 2008
Techniques to Boost your Home Business Web Site Sales
Many new home business web site entrepreneurs enthusiastically launch their new site, eagerly rubbing their hands, and waiting for the sales to role in. A period of time goes by and these home business owners find their sprits sag with disappointment because there is no traffic. No visitors mean no sales.
What can you do to get back on the track and get people to check out your site? Here are a few tips and techniques you can apply to increase draw in targeted traffic to your site.
Offer your visitor good sales copy
Whatever you’ve been told, don’t distract the visitor with banner ads and don’t litter your site with adsense. They didn’t come there to be blitzed with unwanted advertisement. The only thing they want to know is information relevant and germane to the product or service you are offering. Do offer them testimonials and highlight the fact that you promise to give the potential buyer full satisfaction or they will get a refund. Use good sales copy to keep the buyer interested right to the button that invites them to buy.
Ensure there is a market for your service or product
Niche marketing research is a crucial step to find those golden nugget markets that has good volume searches but with low competition. DON’T waste your time with saturated markets. It’s simply not worth it and will waste your time and effort. Use Wordtracker or the Google Lab to help you conduct your research. Visit forums relevant to your subject matter. What problems are they having where your product or service offers them a solution?
Use Google Analytics to monitor your traffic
This tool is FREE. I could write a whole series of article about the benefits of this traffic monitoring site put out by Google but check it for yourself. You will learn so much about the traffic that visits your site you will be absolutely amazed. It even breaks down what headlines are drawing people in through the search engines. If you don’t use it, you’re losing out.
Play with your Headlines
Here again Google Analytics can teach you a lot about what headlines are compelling and which ones are not making the grade. In any event, play with your headlines .Tweak them every week or so to find what works and what doesn’t work. Leaving a headline alone which isn’t working is accomplishing nothing so you have to play around with ad copy headlines.
Maybe it’s the price that needs fixing
If you are drawing visitors in with your headlines but are still not making your sales then maybe it’s the price which is scaring your customers away. Did you bother to check and see you’re your competitors were charging before you decided on the price for your service or product. This is a key step in fixing your price. Perhaps you were just a tad too ambitious in your profit margins. I’m not saying you have to slash them right off, but maybe gradually lower them to see what makes people comfortable enough to click the buy button. And, consider the reverse – maybe you are charging too low a price. Many people believe that if it’s too good to be true than it probably is so they get nervous and lose their trust in what you’re offering. There is a right balance but your price is something you might have to tweak as well.
Do your order forms work properly?
Always make a point to perform some maintenance on your site. If one of the key links in order form process isn’t working properly then you could be losing a ton of sales. Make a point to regularly inspect and check each and every link on your site. Many people don’t do this for a multitude of reasons and end up losing sales and potential repeat clients.
What can you do to get back on the track and get people to check out your site? Here are a few tips and techniques you can apply to increase draw in targeted traffic to your site.
Offer your visitor good sales copy
Whatever you’ve been told, don’t distract the visitor with banner ads and don’t litter your site with adsense. They didn’t come there to be blitzed with unwanted advertisement. The only thing they want to know is information relevant and germane to the product or service you are offering. Do offer them testimonials and highlight the fact that you promise to give the potential buyer full satisfaction or they will get a refund. Use good sales copy to keep the buyer interested right to the button that invites them to buy.
Ensure there is a market for your service or product
Niche marketing research is a crucial step to find those golden nugget markets that has good volume searches but with low competition. DON’T waste your time with saturated markets. It’s simply not worth it and will waste your time and effort. Use Wordtracker or the Google Lab to help you conduct your research. Visit forums relevant to your subject matter. What problems are they having where your product or service offers them a solution?
Use Google Analytics to monitor your traffic
This tool is FREE. I could write a whole series of article about the benefits of this traffic monitoring site put out by Google but check it for yourself. You will learn so much about the traffic that visits your site you will be absolutely amazed. It even breaks down what headlines are drawing people in through the search engines. If you don’t use it, you’re losing out.
Play with your Headlines
Here again Google Analytics can teach you a lot about what headlines are compelling and which ones are not making the grade. In any event, play with your headlines .Tweak them every week or so to find what works and what doesn’t work. Leaving a headline alone which isn’t working is accomplishing nothing so you have to play around with ad copy headlines.
Maybe it’s the price that needs fixing
If you are drawing visitors in with your headlines but are still not making your sales then maybe it’s the price which is scaring your customers away. Did you bother to check and see you’re your competitors were charging before you decided on the price for your service or product. This is a key step in fixing your price. Perhaps you were just a tad too ambitious in your profit margins. I’m not saying you have to slash them right off, but maybe gradually lower them to see what makes people comfortable enough to click the buy button. And, consider the reverse – maybe you are charging too low a price. Many people believe that if it’s too good to be true than it probably is so they get nervous and lose their trust in what you’re offering. There is a right balance but your price is something you might have to tweak as well.
Do your order forms work properly?
Always make a point to perform some maintenance on your site. If one of the key links in order form process isn’t working properly then you could be losing a ton of sales. Make a point to regularly inspect and check each and every link on your site. Many people don’t do this for a multitude of reasons and end up losing sales and potential repeat clients.
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