Monday, June 23, 2008

Affiliate Marketing Software Review of Niche Inspector

Niche Inspector is a clever tool that can prove useful to any affiliate marketer who is trying to uncover those hidden but barely touched niche markets. The software does so by performing a simultaneous analysis of what people are searching for, popularity in relation to potential competition.

One can start the search by simply tying in a single keyword. The results provided give the top one hindered keyword phrases. You also have the option of increasing these search results.

The report for the keywords and incumbent keyword phrases is broken down into the following:

• Total of the number of monthly searches
• Provides the results of the keyword in Google
• Provides the results of the keyword in Yahoo
• Provides the results of the keyword in MSN
• Provides the results of the keyword number of Ad Words advertisers
• Provides the results / searches (R/S) ratio
• Gives you the KEI score (keyword effectiveness index)
• Gives you the Cost Per Click for broad match ads in Google
• Gives you the Cost Per Click for exact match ads in Google
• Gives you the Cost Per Click for phrase match ads in Google

Additionally you are also provided a number of filters which allows you to find the most profitable keywords for the keyword or phrases you are researching. For example, you might choose to select only keywords with a low number of competitors. This allows you to simply hide or delete the unwanted results.

All this can be done in a matter of simply a few minutes. This in itself can save you hours of fruitless and challenging leg work. Not only can you do this but you twig the filters to narrow your results to the top 10 or less – whatever suits your needs best.

These top results give you the best and most profitable results because what they reveal include exactly what every affiliate marketer is looking for:

- A high volume of monthly searches
- A low number of competitors
- High volume of advertisers which means it is market that is profitable
- A good volume of Ad Words bids which has the potential to earn you a lot of money in Ad Sense

The best thing that can be said about Niche Inspector is its simplicity. Finding niche markets becomes a snap and takes a whole deal of sweat and frustration out keyword market research.

How you can Brainstorm your Ideas with Niche Inspector

Ever sat down to start some research and end up staring at the pulsing cursor because you hit a blank? Here’s another great feature about Niche Inspector, it does all the work for you in creating choices, ideas or possible affiliate marketing ideas.


By using the filters, your ideas will literally fall into your lap and create a potential sales site for you.

This tool will help you find those as yet undiscovered but under served niche markets which you could almost call micro niches for lack of a better description.
Check out the video at:

Niche Inspector

Or, if you'd like to get a free report on some of the markets available to get a sample simply click on:

Friday, June 20, 2008

Search Engine Optimization Marketing Techniques for Home Business

Make Your Web Site Search Engine Friendly. SEO Marketing takes work, time, patience, and planning. A web site that is not search engine friendly is not going to make the grade. Your home business will not make the number one rank overnight. Familiarise yourself as much as possible how the major search engines will crawl your site. Use Google analytics as this is an especially impotent and useful tool in getting a good look at the structure of your site.

Here are 6 techniques that will help you develop your internet home business or affiliate marketing site.

(1) Use a Simple Domain Name and Keywords in Your Titles

Your domain is your brand name. It should be short and something that people will easily recall. A domain name should reflect the theme of your site. Also, a simple domain name will have keywords that the crawler robot will recognise. Avoid putting in character that have no relevance such as underscores, numerals, abbreviations or dashes.

Ensure you put your best researched keywords in all of your titles. And, don’t just concentrate on the keywords in making the title. Do so in how a visitor might perceive the relevance of the title to what they are searching for when they type in their search terms. Keep titles small as they should no more than about 50 characters.

(2) Meta Tags and Description are Still Relevant

The Meta description gives you an opportunity to describe the premise or theme of your online business web site. You can draw targeted traffic to your internet marketing site by carefully crafting a relevant description about your site. Keywords play an important role here as well so take the time research your keywords as this is important time well spent.

(3) Quality Web Site Content is Crucial

The search engines love quality content that is rich is keywords. This is one of the most fruitful ways you optimise your search engine marketing strategy. Content must also be relevant to the theme of your online store of affiliate marketing program. Content should be original and not just simply a copy and paste collection of articles. The crawler bots are always checking on whether your site is being refreshed with new material so don’t let your site go stale.

(4) Be Smart in Using Links

Don’t link with just anyone. Quality and relevant links from site that rank higher is what the search engines are looking at. Quality links will enhance the ranking of your online internet business site, but poor quality links will do you more damage than good. One way links seem to be preferred over back links but it is wiser to try and achieve both. Another important task to keep in mind is to perform regular housekeeping and confirm that your links are still operational.

(5) Listing your Home Business Web Site

You are going to get much traffic if you aren’t listed with the search engines especially the big 3 – Google, Yahoo and MSN. You should also get your site with some of the top directories such as:

www.jayde.com
www.dmoz.org
www.webworldindex.com
www.turpike.net
www.directoryvault.com

Follow their instructions carefully. Don’t user spammer techniques or waste money of quick fix gimmicks which promise to blast your site everywhere under the sun. If you do so you and your business will be penalised.

Read and learn as much as you can about search engine optimization techniques because a site that is set up to keep the search engines happy will go a long way in driving targeted traffic to your internet marketing site.

Friday, June 13, 2008

Beginner Basics of Affiliate Marketing

Where do you start? The first step is to learn as much as you can. Acquiring a good knowledge base before you take the leap is vital to whether you succeed. Beginner affiliates can end up wasting a lot of time, energy and money if they aren’t careful and rush things. All though there are many important decisions to make, but one of the most crucial steps which must be done methodically and with care is marketing.

Since there are so many affiliate products available, the beginner affiliate marketer should base their choice on a niche which promises to be profitable but which also has minimum competition. Don’t waste your time on saturated markets or niches because this will greatly reduce your chances at making money.

Don’t try to be everything to everybody. Chose your products that relate to markets or micro niches that you want to tap into. Be very selective in the products you chose. You want to use products to target very specific markets. The products have to chosen that satisfy a need or provide a solution for your targeted audience. By taking this approach, you will attract very interested and high quality traffic to your site. The affiliate products you select must be very consistent with your theme or niche. If you need help finding a niche try Niche Inspector or MicroNiche Finder.

In choosing affiliate products you want to market, the beginner affiliate must be very careful in researching the quality and usefulness of the product you are marketing. Imagine how devastating it can be considering all the time and energy you spend in developing and nurturing you affiliate web site when the product you are promoting turns to be a piece of garbage. If possible you are best advised to sell products that you have tried yourself or can research quality reviews about the product you want to promote.

Don’t know where to look for affiliate products? 3 good places to start are www.ClickBank.com , www.cj.com (Commission Junction), and www.Paydotcom.com. Don’t forget Amazon.com and Ebay as other sources of potential products. There are many other out there as well. Many quality companies also offer affiliate programs that will tailor your niche very well, but check them out first before you join any affiliate program.

To promote your site, you always offer something that is free. Whether it be a newsletter, articles, and e-books there is an abundance of stuff that you offer for free. Links to other sites that offer free material will give back links. Again, just remember that the free offer should relate to your theme or the premise of your niche or micro niche. Keep it very consistent.

Articles are a great way to promote your site and keep it fresh. Good quality content will provide useful and valuable information to first time visitors seeking answers to problems. By adding fresh content consistently, you will be gaining repeat visitors and will find that the headings of your topics will attract a lot more visitors. Google loves content. If you need help to create content try Article Generator.

Site maintenance is also important. One bad link can cost you a lot of sales and can sour visitors fairly quickly. Maintenance might appear tedious but it is something you should not ignore.

Use a quality web host as a platform for your site. Don’t waste your time using free web hosts. Free or cheap costing web hosts often break down or annoy your visitors with pop up ads completely unrelated your site. Since they are often used by spammers, Google and the other big search engines literally ignore. All your effort will largely be wasted. My favourite is Sitesell.com

Network as much as you can through blogs and other social media such as Digg It, Facebook, Technocrati and others to help spread the word about yourself and make your site known to thousands of potential readers.

Learn as you go. Some things work well and others won’t. Each affiliate site you set will be different. What works well on one of your sites may not work as well on other sites. Mix and match your marketing programs. If one marketing strategy doesn’t work, stop wasting your time and move on to something else.

There’s no one definitive answer to what is guaranteed to work. Most sites take from at least six months to a year before they reach their optimum market potential so be patient, don’t get frustrated and have fun with it along the way. Here’s to your success!

Monday, June 9, 2008

The Simple and Most Essential Rules of Home Business Marketing

The key to successful online home business or affiliate marketing is not about selling your product or service. Successful sales come from your ability to help people solve a problem or from fulfilling a need. Potential customers are looking for information and solutions. They are not looking for sales hype.

Internet marketing is not about making a sale because if people get even a hint that your site appears to be nothing more than a sales pitch – they’re gone. This whole process takes visitors literally seconds to make up their minds before they click elsewhere.

Always remember that your site and ultimately your success will not be premised on selling but in providing useful information and assistance by offering value. Products or services become secondary because it is the information you offer that gives your site its distinct and unique value to repeat visitors. Your site has to provide more than just products or a service. The surfer whom you want to attract to your must also see your web site as something that gives them value.

Content, Information, and Help

Surfers who come to your site are seeking solutions to problems. Your site must be designed to attract the type of customer who you can help by offering content that is designed for what they type into the browser.

You have to understand the psyche of your potential customer. Does your site give them the answers to what they are seeking when they type keywords into their browser? Ask yourself whether your site will offer the visitor the information they are seeking in terms of your content relative to the quality of the information contained in your online marketing web site.

Key Questions for Home Business Entrepreneurs

Successful internet marketing is not about your products or services. This is the most common mistake made by novice home business entrepreneurs. The primary questions any home marketer should always premise their business on should be to ask:

• Who is the potential client who would want to purchase your service or product?
• What are they looking for when they query the web?
• What is behind their motivation or need where they might purchase your product or use your service?
• What solutions do you have to offer them?
• Does your site reflect the needs of a variety of potential customers or clients from a variety of different perspectives?
• Is your focus too narrow or perhaps is it too broad?
• Do you truly understand why they might want to buy your product or service because your presentation offers them value and a sense of your site is trustworthy and not some fly by night concept?
• Can you offer your customer something that is unique and stands you out from the myriad of competitors?
• Do you have something that gives them something that is free and valuable to them such as an insightful newsletter or an article base, or even links to other sites that can help your visitor but is not in competition with your own site?

Internet Marketing is NOT about Selling!

Your site must not be a sales page. Do not sell! Design your site to help your visitor to solve a problem or need. Your product or service must be subtly enmeshed as soft sell in that you can help and benefit your visitor.

Obviously, if your potential customer or client had what they were looking for - they wouldn’t be clicking on your site to begin with. Keyword research and the content you have on the site along with understanding the needs and motivations of the people who click onto your site by helping these visitors is what is really behind what generates sales.

Information, assistance, guidance or offering solutions to needs and questions is what motivates people to buy because you have solved a need. If the surfer finds something that benefits or satisfies a need, then this is the essence of a potential sale.